Social Media and Influencer Marketing Manager

Beta Bionics is a medical technology company focused on innovative diabetes management solutions. They are seeking a Social Media and Influencer Marketing Manager to lead the company's organic social media strategy and influencer marketing efforts, engaging with various stakeholders in the diabetes community.

Responsibilities:

• Own Beta Bionics’ organic social media strategy across priority channels, including LinkedIn, Instagram, Facebook, TikTok, YouTube, and emerging platforms
• Translate integrated marketing campaigns, product education, clinical milestones, advocacy moments, conference activity, and community building into platform-specific social strategies
• Develop a clear POV for how Beta Bionics should show up across patient, caregiver, HCP, advocacy, industry, employee, and corporate audiences
• Monitor social trends, diabetes technology conversations, competitor activity, community sentiment, and audience behavior to identify opportunities and inform recommendations
• Ensure social media supports broader marketing, commercial, clinical, customer experience, advocacy, and brand objectives
• Manage Beta Bionics’ organic social media agency, ensuring a strong strategy, high-quality content, timely execution, clear reporting, and proactive recommendations
• Manage the influencer and creator agency, overseeing creator strategy, partner selection, briefs, content review, disclosures, timelines, and performance
• Partner closely with Consumer Marketing and paid digital agency to align campaign priorities, audience insights, paid amplification opportunities, and performance learnings
• Set clear expectations, feedback loops, and accountability structures for agency partners
• Review agency work with a strategic and detail-oriented lens to ensure content is accurate, on-brand, regulatory compliant, audience-appropriate, and aligned to business priorities
• Own the social content planning process, including editorial calendars, campaign timelines, content themes, platform recommendations, and publishing priorities
• Guide social-first storytelling across brand, product, clinical, HCP, patient, caregiver, advocacy, conference, and corporate communications moments
• Review and provide direction on post copy, creative concepts, graphics, videos, influencer content, hashtags, tagging, calls to action, and community engagement guidance
• Partner with Creative Design and agency creative partners to ensure social assets are visually compelling, on-brand, accessible, and optimized for each platform
• Partner closely with Consumer Marketing, HCP Marketing, Clinical, Med Affairs, Legal, Regulatory, Product, and Customer Care on content and messaging
• Collaborate with HCP Marketing and Clinical teams to translate clinical publications, provider education, conference activity, product messaging, and HCP-focused campaigns into clear, engaging social content
• Partner with Legal, Regulatory, and Customer Care to establish a community management process
• Guide Beta Bionics’ approach to community engagement, ensuring interactions are thoughtful, timely, compliant, and aligned with brand values
• Oversee influencer and creator campaigns that support authentic education, storytelling, awareness, and community connection
• Partner with agency teams to identify creators, advocates, patients, caregivers, HCPs, and community voices who align with Beta Bionics’ mission, audience needs, and compliance requirements
• Ensure creator and influencer content is reviewed carefully for accuracy, disclosures, tone, product language, claims, visual representation, and regulatory considerations
• Build and foster a community of patient ambassadors who promote and advocate for Beta Bionics among people living with diabetes
• Own social media performance analysis in partnership with agency teams, moving beyond reporting metrics to identify what is working, why it is working, and what should change
• Develop reporting frameworks that connect social activity to audience growth, engagement, education, campaign performance, sentiment, and business priorities
• Use data, audience insights, platform learnings, and qualitative signals to refine content strategy over time
• Coordinate with the paid digital agency to understand how paid performance, audience insights, and amplification strategies can inform organic and influencer planning
• Build and maintain efficient workflows across planning, content development, agency review, internal feedback, regulatory/legal review, approvals, publishing, community management, and reporting
• Improve social media processes where needed to increase clarity, speed, quality, and accountability across internal teams and agency partners
• Maintain a high bar for accuracy, detail, consistency, and quality across all social media workstreams

Requirements:

• 5-7 years of experience in social media strategy, brand social, content strategy, digital marketing, communications, or related fields
• Experience leading social media strategy for a brand with multiple audiences or stakeholder groups
• Experience managing external agencies, including organic social, influencer/creator, creative, production, or paid digital partners
• Strong understanding of organic social strategy, platform behavior, community engagement, influencer marketing, paid/organic coordination, content planning, and KPI management
• Strong editorial judgment, writing instincts, and ability to evaluate both copy and creative through a strategic and creative lens
• Experience translating complex, technical, clinical, healthcare, or regulated information into clear, engaging, and compelling content
• Strong attention to detail, especially around product language, claims, audience, approvals, disclosures, tagging, accessibility, and compliance-sensitive content
• Strong analytical instincts, with the ability to turn performance data and audience insights into clear, business-minded recommendations
• Experience in healthcare, medical device, pharmaceutical, biotechnology, or life sciences industries
• Experience working with external agencies, patients, and healthcare professionals
• Experience supporting conferences, clinical publications, product education, launch campaigns, awareness initiatives, and corporate storytelling
• Familiarity with digital analytics, social listening, and influencer management
• Experience with DTC, patient, caregiver, HCP, and advocacy community engagement