Account Based Marketing (ABM) Manager

Truveta is the world’s first health provider led data platform with a vision of Saving Lives with Data. The Account Based Marketing (ABM) Manager will help shape and advance Truveta’s enterprise ABM motion, defining how to engage priority accounts and buying groups, contributing to the company's growth strategy and supporting predictable pipeline generation.

Responsibilities:

• Own ABM strategy for strategic and growth enterprise accounts, aligned to sales and growth priorities
• Partner with Sales and Operations on account selection, tiering, and prioritization informed by TAM, intent data, pipeline needs, and growth goals
• Conduct deep account and buying group research to develop account strategies by vertical, persona, and solution area
• Translate account intelligence, clinical context, and market signals into clear, actionable GTM plays
• Design and orchestrate 1:1 and 1:few ABM programs across email, paid media, content personalization, events, executive programs, and selective high-touch experiences
• Ensure ABM programs are tightly integrated with Demand Generation, Product Marketing, and Sales motions, including follow-up workflows and sales enablement
• Enable Sales and BDM adoption of ABM plays through clear account plans, engagement strategies, campaign context, and execution guidance
• Partner closely with the BDM team on ABM strategy, account priorities, and outbound execution of ABM plays, ensuring consistent messaging, sequencing, and follow-through
• Lead, coach, and develop a high-performing ABM team, setting execution standards and operating rhythms
• Balance strategic oversight with hands-on involvement, stepping in to support priority accounts or initiatives as needed
• Develop, draft, and review ABM content including account narratives, value frameworks, emails, executive briefs, and sales-facing materials
• Bring an informed industry and clinical point of view to ABM strategy and messaging, translating complex concepts into compelling account-level stories
• Drive impact across the funnel including pipeline creation, deal velocity, stage progression, and expansion
• Use account engagement and pipeline signals to continuously refine targeting, messaging, and channel mix
• Own ABM measurement frameworks and build accurate dashboards and reporting in Salesforce and HubSpot
• Partner with Operations to refine attribution, ensure data consistency, and improve reporting confidence
• Contribute to evaluation and optimization of the ABM and marketing technology stack

Requirements:

• 6+ years of B2B marketing experience, with 2+ years focused on Account-Based Marketing
• Proven success running enterprise ABM programs supporting long, complex sales cycle
• Experience marketing to healthcare, life sciences, clinical data, AI/ML, or regulated B2B SaaS audiences
• Strong understanding of buying groups, multi-stakeholder decision-making, and enterprise GTM motions
• Demonstrated experience managing and developing marketers in a team environment
• Comfortable authoring and reviewing ABM content and bringing a credible industry point of view
• Highly analytical and operational, with comfort owning dashboards, experimentation, and optimization
• Creative problem solver who can balance strategic thinking with hands-on execution
• Collaborative partner with strong communication skills and executive presence
• Comfortable operating in a fast-evolving, high-growth environment
• Working knowledge of Salesforce, HubSpot, ABM platforms (e.g., Demandbase or 6sense), and supporting sales and intent tools such as ZoomInfo, Sales Navigator, Outreach, and HighSpot
• Willingness to travel to Truveta headquarters 1–2x per year