Salesforce is the #1 AI CRM, where humans with agents drive customer success together. They are seeking a Senior Technical Product Marketing Manager to own the demo experience for their AI SDR Agent, Piper, and to create compelling demo assets that showcase the product's capabilities at major events.
Responsibilities:
- Own the demo environment. Build, configure, and maintain Piper demo environments — including persona setup, Agent Studio configuration, conversation flows, marketing assets, and brand profiles (think: AMD, Asana, customer-approved live implementations). Keep demo orgs current with every release
- Iterate with every launch. Stay deeply in sync with the Product and Solution Engineering teams to understand new innovations as they ship. Rapidly update demo flows to showcase the latest — from new Piper Presentation, Multimodal capabilities to Email Guides, Agent Studio, Mission Control, and beyond
- Create demo assets for the field. Record voiceovers and produce demo videos for internal enablement, external events, and Salesforce broadcast moments like Connections and World Tour. Deliver high-quality demo footage (1080p+) on tight timelines
- Present at Salesforce World Tour and major events. Take the Piper demo on the road. Present at tier-1 events including Salesforce World Tour, Connections (CNX), CKO, and virtual innovation showcases. Comfortable presenting to audiences ranging from individual executives to 80K+ streamed viewers
- Enable the sales and SFDC field. Support ongoing enablement programs — from new AE onboarding (Built to Win) to Marketing Cloud co-sell sessions — helping both internal teams and Salesforce sellers understand how to position and demo Qualified
- Be the demo voice in the room. Collaborate with PMM, Product, and Field Marketing teams to ensure demos reflect our latest narrative — whether that's the Agentic Marketing Flywheel, our Salesforce-native integration story, or how Piper competes and wins
Requirements:
- 7+ years in product marketing, solutions engineering, or a technical customer-facing role — ideally at a B2B SaaS company
- Hands-on experience configuring and maintaining product demo environments
- Deep curiosity about AI and marketing technology; you geek out over how things work under the hood
- Exceptional presentation skills — you can make a complex product feel magical in front of any audience
- Strong collaboration instincts; you know how to work cross-functionally across Product, SE, and Marketing
- Familiarity with Salesforce CRM and/or Marketing Cloud is a plus
- Experience at or working closely with Salesforce ecosystem events (World Tour, Dreamforce, Connections) is a big plus