Director of Product Marketing

TeachTown, an Everway company, is the leading provider of education solutions for students diagnosed with autism and other learning challenges. They are seeking a Director of Product Marketing who will own product positioning, messaging, and launches for assistive technology products while closely collaborating with various teams to ensure successful go-to-market strategies.

Responsibilities:

• Own end-to-end positioning and messaging for the neurodiversity product portfolio, ensuring clarity across student, teacher, and administrator audiences
• Develop and maintain a deep understanding of the competitive landscape, buyer needs, and the evolving assistive technology market
• Define and articulate a differentiated value proposition that resonates with SENCOs, special education teachers, and district leaders
• Partner with Product to influence roadmap priorities through market insight and customer evidence
• Own the launch process for new products and significant feature releases: planning, messaging, timing, and cross-functional coordination
• Ensure launches land consistently across Commercial, Customer Success, Marketing, and Product, with clear narratives and supporting materials
• Build and maintain launch playbooks that the team can execute reliably and improve over time
• Develop sales enablement materials, including pitch decks, battlecards, case studies, and objection-handling guides, to equip commercial teams
• Partner with Customer Success to develop onboarding narratives, renewal messaging, and expansion stories grounded in product value
• Contribute market intelligence and competitive insight to support Commercial and Finance in pricing and packaging discussions
• Build and refine buyer personas and customer journey maps that help GTM teams understand and reach their audiences
• Run win/loss analysis and synthesise customer feedback into actionable insight for Product, Commercial, and Customer Success
• Represent the voice of the customer in internal planning cycles, ensuring roadmap and GTM decisions are grounded in real educator and student needs
• Monitor trends in neurodiversity, special education policy, and assistive technology to surface opportunities and risks
• Lead, coach, and develop a team of 2 product marketers, setting clear priorities and creating a culture of craft, curiosity, and accountability
• Model the standard: this is a contributing leadership role where you are expected to produce high-quality work alongside your team, not just direct it
• Build a collaborative rhythm with Customer Success, Commercial, Marketing, Finance, and Product, acting as a trusted partner across all of them

Requirements:

• 7 or more years in product marketing, with at least 2 years in a leadership or senior individual contributor role
• Experience marketing B2B software, ideally in EdTech, assistive technology, special education, or adjacent sectors
• A track record of owning product positioning and launches for complex, multi-product portfolios, and enabling GTM and commercial teams to take them to market effectively
• Experience working closely with sales, customer success, and product teams in a fast-paced, cross-functional environment
• Exceptional storytelling and written communication: you can make complex ideas simple without losing accuracy
• Strong commercial awareness: you have the ability to connect product marketing to pipeline, retention and revenue
• Analytical and evidence-driven: you back positioning decisions with data, customer research, and competitive insight
• Collaborative and low-ego: you influence without authority and build trust quickly across functions
• A contributing leader: you set the bar and meet it yourself, not just through others
• An appreciation for the challenges faced by students with learning differences and the educators who support them
• Curiosity about assistive technology and special education: you do not need to be an expert on day one, but you need to care enough to become one
• Direct experience with neurodiversity, special education, or assistive technology products
• Familiarity with SPED frameworks and IEP processes
• Experience marketing a product with both a direct user (teacher or student) and an economic buyer (district or school administrator)