Key skills
Digital Marketing StrategyPaid Media ManagementWeb Experience OptimizationSEO (Search Engine Optimization)AEO (Answer Engine Optimization)GEO (Generative AI Optimization)Google AdsLinkedIn Campaign ManagerProgrammatic AdvertisingContent SyndicationConversion Rate Optimization (CRO)Web UX/UI FrameworksSalesforce CRMMarketo Marketing AutomationAI-driven Marketing ToolsEnterprise Account-Based Marketing (ABM)AIGeminiAnalyticsFastlySalesforceCRMLeadershipCommunicationSales
About this role
Fastly helps people stay better connected with the things they love. As the Senior Director of Digital & Growth Marketing, you will lead the strategy and execution of our global digital performance engine, managing a high-performing team and overseeing a global portfolio that includes digital advertising and web strategy.
Responsibilities:
- Manage and Lead the Team: Directly manage the internal paid media and web experience teams, establishing clear performance metrics, fostering professional development, and managing external agency relationships
- Manage Global Paid Media: Lead a team driving the strategic allocation and optimization of global paid media investments across paid search (Google Ads), paid social (LinkedIn), programmatic networks, and content syndication partners to maximize full-funnel enterprise ROI. Experience leveraging AI-driven tools to optimize targeting and bidding etc
- Drive Web Experience & Optimization: Drive the strategy for the corporate website. Lead your web team to define UX/UI frameworks, conversion rate optimization (CRO) testing roadmaps, and global localization needs, delivering clear business requirements to the web engineering team
- Partner with Engineering: Collaborate closely with the core web engineering team to ensure the underlying web architecture supports modern marketing requirements, fast page-load speeds, accurate tracking, and seamless workflows
- Lead SEO, AEO, & GEO Strategy: Continue to evolve our organic strategy to ensure our technical infrastructure and content are structured so that platforms like ChatGPT, Gemini, Perplexity, and Google AI Overviews easily index and cite our technology
- Execute Enterprise ABM: Partner with Field Marketing and Sales to launch targeted, high-precision digital media campaigns aimed at key enterprise accounts
- Analyze and Report Performance: Collaborate with Marketing Operations to deliver clear insights into channel efficiency and pipeline impact to executive leadership
Requirements:
- 12–15+ years of progressive marketing leadership within software, technology, or cloud services industries
- Proven track record of building, motivating, and directly managing high-performing, multi-disciplinary teams across global regions
- Demonstrated success running global ABM campaigns aligned with sales goals, with the ability to influence senior leaders across product, brand, demand, and operations to drive win-win solutions
- A strong foundation in technical SEO coupled with a strategic understanding of AI-driven discovery (AEO/GEO), alongside a history of partnering with technical engineering teams to manage web roadmaps
- Familiarity with enterprise systems across CRM/Automation (Salesforce/Marketo), LinkedIn Campaign Manager, and modern AI-driven optimization or analytics tools
- Exceptional communication skills with the ability to ideate innovative digital concepts and effectively brief creative teams for inspired, high-impact campaign execution
- Bachelor's of Science degree in Marketing, Business Administration, or a related field