Director, Growth Marketing Job Details | Aurigo Software Technologies
United States of America
Full Time
7 hours ago
Visa Sponsor
Key skills
B2B software marketingDemand generationGrowth marketingEngineering industry knowledgeConstruction industry knowledgePipeline generationMarketing to mid-market and enterprise audiencesSEOAI searchSEMSocial media marketingContent marketingMarketing automationPardotCRMSalesforceMarketing analyticsPublic speakingAIAnalyticsPerformance OptimizationLeadershipCommunicationSales
About this role
Aurigo Software Technologies is an AI‑native capital program management platform trusted by over 300 customers. The Director of Growth Marketing will own and scale the inbound pipeline, driving qualified demand for planning and construction management products, while leading a high-performing team and ensuring alignment between marketing investment and revenue outcomes.
Responsibilities:
- Own North American inbound pipeline targets, including forecasting, reporting, and performance optimization
- Develop and execute the annual demand generation strategy and budget aligned to revenue goals (digital, events, webinars, and content)
- Lead and develop a global team of 8–10 marketers, driving full-funnel performance from awareness to closed-won
- Partner with Sales and Product leadership on ICP definition, territory priorities, pipeline velocity, conversion targets, and feedback loops
- Oversee campaigns across paid search, social, display, retargeting, email, and nurture programs
- Optimize trade shows and events to maximize pipeline impact and ROI
- Build scalable programs for both mid-market velocity and enterprise deal cycles; continuously test and improve cost per opportunity and CAC
Requirements:
- 10+ years in B2B software marketing; 5+ years leading demand generation or growth teams
- Experience in engineering, construction, or related industries, with a track record of multimillion-dollar pipeline generation
- Proven success marketing to mid-market and enterprise audiences across events, digital, and content channels
- Deep expertise in SEO, AI search, SEM, social, and syndication
- Strong communication and public speaking skills; ability to translate complex technical concepts into clear messaging
- Experience with marketing automation (e.g., Pardot), CRM (e.g., Salesforce), and analytics tools
- Bachelor's degree required
- Willingness to travel up to 50%; hybrid (3 days/week in Austin). Relocation considered
- Master's degree preferred