Product Marketing Manager

Audiohook is a company focused on enhancing customer experience through effective product marketing strategies. The Product Marketing Manager will be responsible for positioning, launching, and ensuring customer adoption of Audiohook's platform, while collaborating with various teams to drive customer success and engagement.

Responsibilities:

• Design and operationalize the customer onboarding journey, in-product education, and lifecycle communications that drive time-to-value and feature adoption
• Partner with Customer Success and Sales to identify activation drop-off points and ship targeted programs to improve them
• Increase 90-day customer activation rate by a measurable amount within 6 months of hiring
• Build customer-facing case studies, testimonials, and reference programs that fuel both new business and expansion
• Own positioning, messaging, and narrative for Audiohook's platform and key product lines
• Conduct ongoing customer, prospect, and competitive research to sharpen positioning and identify opportunity areas
• Lead go-to-market for new product launches: positioning, sales enablement, customer comms, launch assets, and measurement
• Build sales enablement assets: pitch decks, one-pagers, battle cards, ROI calculators, and objection-handling guides
• Partner with Demand Gen on campaign messaging and Product on roadmap inputs from the field
• Communicate clearly and proactively in a remote-first environment

Requirements:

• 4+ years of B2B product marketing experience
• Demonstrated experience owning post-close activation, onboarding, or lifecycle marketing — not just top-of-funnel launches
• Strong writing skills; able to turn complex technical capabilities into clear, compelling narratives for buyers and users
• Hands-on experience with product launches end-to-end: positioning, enablement, comms, and measurement
• Comfortable working directly with customers — interviews, advisory boards, win/loss research
• Experience in adtech, martech, or SaaS
• Experience building reference programs or customer advocacy motions
• Experience in a startup or high-growth company
• Comfort using AI tools to research, draft, and iterate on messaging