Senior Field Marketing Manager, Strategic Programs

Oracle is a leading company in AI and cloud solutions, and they are seeking a Senior Field Marketing Manager to join their North America Demand Services team. The role focuses on developing event strategies and executing marketing programs that drive customer engagement and business growth.

Responsibilities:

• Develop strategic event plans aligned with North America’s business priorities, demand generation objectives, and go-to-market initiatives
• Design customer-centric event experiences that maximize engagement across Oracle-led events, third-party conferences, executive programs, industry sponsorships, and executive engagement opportunities
• Recommend innovative event formats, engagement strategies, and activation opportunities that enhance customer experience and business impact
• Identify opportunities to incorporate strategic technology and ecosystem partners into event experiences that create additional value for customers and Oracle
• Lead the end-to-end planning and execution of Oracle-led and third-party marketing events, managing all phases from strategy and planning through onsite execution and post-event analysis
• Manage event logistics, sponsorships, executive participation, speakers, agencies, vendors, venues, customer engagement activities, and event operations
• Ensure flawless execution while maintaining alignment with Oracle brand standards, marketing objectives, and regional priorities
• Collaborate with Field Marketing, Sales, Product Marketing, Global Marketing, Partner Marketing, Alliances, and external agencies to deliver integrated marketing programs
• Build strong relationships across cross-functional teams to ensure alignment throughout planning, execution, and follow-up activities
• Serve as a trusted marketing partner, helping stakeholders align event strategies with broader business objectives
• Manage multiple strategic event programs simultaneously while balancing timelines, budgets, resources, and competing priorities
• Oversee assigned event budgets and marketing investments to maximize business value, operational efficiency, and return on investment
• Coordinate project plans, communications, deliverables, and vendor relationships to ensure successful program delivery
• Collaborate with Oracle Partner Marketing and strategic technology partners to integrate partner participation into Oracle-led events and marketing programs
• Coordinate sponsorships, speaking opportunities, joint customer engagement activities, and co-marketing initiatives that support shared business objectives
• Foster productive relationships with partners to enhance event experiences and expand customer engagement opportunities
• Measure program effectiveness using key performance indicators including attendance, engagement, influenced pipeline, sourced pipeline, customer feedback, and ROI
• Develop post-event insights and recommendations that improve future event strategy, customer experiences, and marketing performance
• Leverage data and analytics to identify trends and continuously optimize program outcomes
• Contribute to the continuous improvement of event planning processes, playbooks, and best practices that improve consistency, scalability, and execution across North America
• Maintain accurate project documentation, timelines, reporting, and operational standards
• Champion operational excellence by identifying efficiencies and implementing process improvements that enhance team performance

Requirements:

• 8–10+ years of progressive experience in B2B marketing, field marketing, event marketing, experiential marketing, partner marketing, or demand generation within the technology industry
• Proven experience developing event strategies and executing Oracle-led, third-party, and executive-level marketing programs that drive customer engagement and pipeline growth
• Experience managing complex, cross-functional marketing programs from concept through execution, including onsite event leadership
• Demonstrated success managing event budgets, vendors, agencies, sponsorships, and external partners
• Experience collaborating with strategic technology partners, alliance organizations, or channel marketing teams to deliver integrated marketing initiatives
• Strong understanding of demand generation, account-based marketing, field marketing, customer engagement strategies, and go-to-market planning
• Proven ability to influence and collaborate across highly matrixed organizations without direct authority
• Excellent project and program management skills with the ability to manage multiple high-visibility initiatives simultaneously
• Strong analytical skills with experience measuring marketing performance through pipeline, engagement, ROI, and other business metrics
• Outstanding communication, presentation, relationship management, and stakeholder engagement skills
• Self-starter with strong critical thinking, creativity, and problem-solving abilities
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Experience planning large-scale enterprise technology events, executive programs, or industry conferences
• Familiarity with Oracle's portfolio, cloud technologies, and partner ecosystem
• Experience working with event technologies, CRM platforms, marketing automation tools, and reporting dashboards
• Experience supporting integrated campaigns that combine events, digital marketing, and partner engagement