Global Brand & Product Marketing Manager

Sand Technologies is a global Physical AI company that partners with governments, cities, and enterprises to improve essential systems. They are seeking a Global Brand & Product Marketing Manager to lead the strategy and execution of their transition into a product-led AI company, focusing on brand narratives, go-to-market strategies, and customer engagement.

Responsibilities:

• Execute Sand's global product marketing to align with its go-to-market strategy to support the company's transition from an AI services business to a product-led AI company
• Own Sand's global brand strategy and identity, ensuring consistent storytelling, messaging, and brand execution across all markets and channels
• Lead product marketing, including product positioning, messaging, launch strategies, value propositions, customer narratives, case studies, and thought leadership
• Develop and execute integrated marketing campaigns across digital, content, PR, and events to drive awareness, engagement, and commercial growth
• Translate complex AI products and technical capabilities into compelling, customer-centric narratives for enterprise, government, and partner audiences
• Develop sales enablement materials, including executive presentations, pitch decks, product collateral, case studies, and customer success stories that support revenue growth
• Partner closely with Product, Engineering, Sales, Partnerships, Delivery, and Executive Leadership to align product strategy, customer insights, and go-to-market execution
• Oversee Sand's global digital presence, including our website, LinkedIn page, newsletters, YouTube, media relations, and other owned marketing channels
• Lead the planning and execution of flagship events, executive engagements, product launches, conferences, and strategic marketing initiatives
• Manage and develop the central marketing function, including designers, content creators, web developers, videographers, and external agencies, while remaining hands-on in execution
• Champion data-driven marketing by tracking campaign performance, customer insights, and market trends to continuously optimize marketing effectiveness and business impact
• Serve as a strategic brand ambassador for Sand, confidently representing the company through executive communications, presentations, speaking engagements, and customer pitches

Requirements:

• 5–8 years of experience in B2B, Or B2G, start ups and scale ups, with ownership of product marketing, brand, and/or go-to-market strategy
• Proven experience developing and executing successful go-to-market strategies for technology products or platforms from scratch
• Strong background in brand strategy, product positioning, messaging, and storytelling
• Experience leading integrated, multi-channel marketing campaigns across digital, content, events, and communications
• Strong collaboration skills with Product, Engineering, Sales, Partnerships, and Executive Leadership
• Excellent presentation, communication, and executive storytelling skills
• Entrepreneurial, commercially minded, and comfortable operating in fast-paced, ambiguous environments
• Experience leading marketing teams while remaining hands-on in execution
• Proficiency with Google Workspace, Google Slides, LinkedIn, Figma, and modern AI tools
• Ability to balance strategic thinking with execution and deliver measurable business impact
• Experience marketing AI, SaaS, enterprise technology, or data platforms
• Experience marketing to enterprise, government, or public-sector clients
• Exposure to partner-led, ecosystem, or platform business models
• Experience working with globally distributed teams across multiple markets
• Startup or scale-up experience, with a track record of building marketing functions in high-growth environments
• Familiarity with AI, data, analytics, or emerging technologies