Stryker is a leading company in the medical technology field, and they are seeking a dynamic Senior Marketing Manager to lead the Surgical franchise within Stryker Sustainability Solutions. This role is responsible for driving the annual marketing strategy, leading new product launches, and building strong relationships with customers while collaborating closely with the sales team.
Responsibilities:
- Responsible for the product, program, or portfolio strategy
- Interpret the competitive landscape and incorporate insights into marketing strategy
- Author key strategy documents: strategic plan, annual marketing plan, product launch plans, etc
- Deploy resources to measure, monitor, and adjust marketing strategy to drive customer engagement
- Drive demand planning and forecasting while considering market, product, and other key factors
- Drive segmentation and targeting methods to improve commercial efficiency
- Establish pricing strategy that aligns with overall business goals and P&L drivers
- Establish metrics, goals, success criteria, and milestones
- Demonstrate financial acumen
- Mentor, develop, and influence across the business, intentionally building cross-divisional relationships
- Develop key relationships with industry and market thought leaders, organizations, and institutions, and translate insights into future business strategy
- Routinely make decisions that may affect immediate operations and have a divisional impact
Requirements:
- Bachelor's degree required
- 10+ years of work experience required
- Experience creating quantitative and qualitative analysis
- Prior healthcare experience (i.e. healthcare systems, operating room environments (OR) or medical devices)
- Product management experience
- Experience creating marketing or commercial plans
- MBA preferred
- Previous Medical device experience
- 5+ years of medical device or marketing/sales experience
- Experience in change management
- Sales of medical devices