Principal Product Manager - Loyalty

DICK’S Sporting Goods is a leading company committed to positively impacting lives through sports. They are seeking a Principal Product Manager to lead the strategy and execution of their Loyalty and Membership initiatives, focusing on creating a differentiated value proposition and ensuring integration across their digital ecosystem.

Responsibilities:

• Define and drive a bold, future-oriented Loyalty & Membership strategy (including paid membership)
• Move beyond incremental improvements to deliver step-change innovation in customer value and business impact
• Build and continuously evolve a multi-horizon roadmap (Now / Next / Future) aligned to enterprise strategy
• Clearly articulate tradeoffs, investment rationale, and long-term value to executive leadership
• Ensure roadmap reflects enterprise dependencies and cross-product integration points
• Design and lead a scaled discovery strategy across multiple product teams and domains
• Establish discovery as a continuous, measurable discipline—not a phase
• Drive: Customer research & segmentation (especially membership behaviors)
• Experimentation frameworks (A/B, pilots, pricing tests)
• Concept validation for new membership benefits and monetization models
• Translate insights into clear product opportunities, business cases, and roadmap decisions
• Champion human-centered design and data-informed decision making across teams
• Co-lead discovery efforts with Principal UX Design and business stakeholders, ensuring: Customer desirability, business viability, and technical feasibility are equally represented
• Facilitate cross-functional discovery workshops that bring together: Product, Design, Engineering, Data, and Business teams
• Drive alignment early by ensuring discovery outputs are co-owned and actionable across teams
• Own evolution of Scorecard into a modern loyalty + paid membership ecosystem
• Partner with Business to Define: Membership tiers, benefits, and pricing strategy
• Engagement loops and lifecycle mechanics
• Value exchange for Athletes and brand partners
• Bring deep knowledge of loyalty constructs, including: Earn/burn systems, rewards structures
• Personalization and lifecycle marketing
• Subscription/membership economics and retention levers
• Evaluate and optimize ROI, LTV, and engagement metrics
• Operate with a systems-thinking mindset—understanding how Loyalty & Membership connects across: E-commerce & app
• Retail store experience
• Retail media network
• Data & personalization platforms
• Marketing technology stack
• Partner across product teams to ensure roadmap alignment and coordinated execution
• Identify and manage dependencies, integration points, and sequencing risks
• Drive shared outcomes across product portfolios, not siloed success
• Serve as the central orchestrator across multiple product teams, ensuring Loyalty & Membership capabilities are intentionally embedded across the ecosystem—not layered on top
• Partner with peer Product leaders to: Align roadmaps and sequencing across domains
• Resolve competing priorities and shared dependencies
• Drive shared OKRs and integrated outcomes, not siloed metrics
• Ensure consistency in experience, data usage, and value delivery across all touchpoints (digital + store)
• Lead without authority across a highly matrixed organization
• Align executives and cross-functional leaders on strategy, priorities, and trade-offs
• Facilitate: Executive reviews and roadmap alignment sessions
• Cross-functional planning and prioritization forums
• Act as a thought leader in product strategy, elevating the maturity of the organization
• Act as the unifying leader across Product, Design, and Business, ensuring alignment from vision through execution
• Influence not just product direction, but also business strategy and operating models related to Loyalty and Membership
• Create clarity in complex, multi-team environments by connecting strategies across teams into a single, coherent narrative
• Build deep partnerships with Business leaders (Marketing, Loyalty, Merchandising, Finance, Retail Media) to co-create strategy, not just align on it
• Operate as a thought partner to the business, shaping both customer value propositions and commercial models (especially for paid membership)
• Partner closely with a Principal UX Designer to jointly define: End-to-end Athlete experience vision
• Differentiated, design-led membership experiences
• Scalable design systems that support loyalty and personalization
• Establish a Product + Design + Business triad model to ensure decisions are: Customer-centered
• Commercially viable
• Technically feasible
• Ensure teams deliver against a cohesive, integrated roadmap
• Identify and mitigate risks across product, tech, and business dimensions
• Guide prioritization, release planning, and sequencing across teams
• Monitor adoption, engagement, and commercial performance to prove and evolve value

Requirements:

• 12–15+ years of experience in Product Management, Product Strategy, or related fields
• 5+ years operating at a Principal / Lead / Director level, owning enterprise-scale strategy
• Proven track record of leading complex, cross-product initiatives with measurable business impact
• Deep expertise in Loyalty programs (design, optimization, and scaling)
• Hands-on experience with paid membership / subscription models (e.g., tiering, pricing, benefits, retention)
• Strong foundation in Product Strategy (vision setting, opportunity sizing, roadmap definition)
• Proven experience partnering closely with Design leadership (Principal UX or equivalent) to deliver differentiated, experience-led products
• Demonstrated ability to co-create with business stakeholders, balancing customer experience with commercial outcomes
• Expert in modern product discovery practices: Customer research, experimentation, hypothesis-driven development
• Strong command of: Lean product management, Human-centered design, Data-driven decision making
• Demonstrated ability to turn ambiguity into clear, actionable strategy
• Deep understanding of digital product ecosystems and platform interdependencies
• Experience working across: Multiple product teams and shared platforms, Martech, data, and commerce systems
• Ability to connect technical architecture with customer experience and business value
• Exceptional ability to influence senior leaders without formal authority
• Proven success aligning cross-functional stakeholders across business and technology
• Strong executive communication skills—clear, concise, and outcome-focused
• Experience leading cross-product initiatives requiring coordination across multiple product teams and domains
• Strong track record of building durable partnerships across Product, Design, and Business functions
• You think in systems, not features
• You create step-change impact—not incremental improvement
• You lead with insight, not opinion
• You thrive in complex, ambiguous environments
• You elevate the teams around you—raising the bar for product strategy and discovery