Growth Marketer

Decentralized Masters is focused on creating innovative financial media to engage modern audiences. The Growth Marketer will be responsible for acquiring new subscribers through creative strategies, partnerships, and content development while optimizing referral and viral loops to maximize growth.

Responsibilities:

• Identify and pursue newsletter swap and cross-promotion partnerships with complementary audiences
• Develop and manage an affiliate and ambassador program - turning readers into recruiters
• Land podcast appearances, media mentions, and guest editorial placements
• Build relationships with creators, influencers, and community leaders who already own the audience we want
• Source and negotiate co-marketing partnerships with brands, tools, and platforms aligned with our readers
• Develop lead magnets, free resources, and tools that convert strangers into subscribers
• Identify viral content formats and angles that drive sharing and organic reach
• Repurpose newsletter content across LinkedIn, X, Reddit, YouTube, and TikTok to generate inbound traffic
• Write or brief landing page copy that converts organic visitors at a high rate
• Build an SEO content strategy that generates compounding inbound traffic over time
• Build and optimize a subscriber referral program (SparkLoop, Beehiiv Boosts, or custom-built)
• Identify the moments in the subscriber journey where readers are most likely to share
• Test referral incentives, mechanics, and messaging to maximize word-of-mouth growth
• Track viral coefficient and engineer improvements to it systematically
• Identify online communities (Reddit, Facebook Groups, Discord, Slack) where our audience lives
• Develop a presence and contribution strategy in those communities - not spam, genuine value
• Explore webinars, Twitter Spaces, and live events as subscriber acquisition and retention tools
• Build relationships with journalists, editors, and media outlets for earned media and press coverage
• Report weekly on growth metrics, channel performance, and what's next

Requirements:

• 3+ years of experience in growth, content marketing, or audience development
• Track record: demonstrated success growing an audience, community, newsletter, or media brand without relying primarily on paid advertising
• Strong writer: you can craft a pitch, a partnership email, a landing page, or a social post that actually works - and then works again
• Resourceful and scrappy: you've built things with limited budgets and found ways to punch above your weight
• Relationship-driven: you know how to cold outreach, build rapport, and close a partnership
• Analytical: you know what's working and when to pivot
• A deep interest in stocks, DeFi, markets, crypto, and finance
• Experience running or growing a newsletter (any niche)
• Experience with referral platforms like SparkLoop, Beehiiv Boosts, or ReferralHero
• Experience with SEO and content-led growth strategies
• Background in financial media, investing, fintech, or personal finance content
• Existing relationships with creators, podcasters, or newsletters in the finance or business space
• Familiarity with tools like Beehiiv, ConvertKit, Kit, or similar newsletter platforms