Key skills
Growth MarketingContent StrategyDemand GenerationSEOAnswer Engine Optimization (AEO)AI SearchAI Platforms ChatGPTAI Platforms ClaudeAI Platforms GeminiEcosystem and Marketplace MarketingData Analysis and ExperimentationInfluencing StakeholdersThriving in AmbiguityGoAIClaudeGeminiCommunication
About this role
HubSpot is an AI-powered customer platform that helps millions of organizations grow better. As a Senior Growth Marketer for AI Connectors, you will define and execute the growth strategy for HubSpot's AI connector portfolio, focusing on driving awareness and customer acquisition across various AI platforms.
Responsibilities:
- Develop and execute the growth strategy for HubSpot's AI connector portfolio to drive awareness, adoption, and customer acquisition across AI platforms such as ChatGPT, Gemini, and future connector ecosystems
- Own activation and onboarding programs that help customers discovered through AI channels realize value quickly and successfully adopt HubSpot
- Partner with Product Marketing, Product, Engineering, and Partnerships teams to launch new connector capabilities and coordinate go-to-market initiatives
- Develop and scale AEO and content strategies that strengthen HubSpot's authority across AI ecosystems, increasing how frequently and accurately HubSpot is recommended within AI-generated experiences
- Identify, test, and scale distribution strategies across web content, affiliate programs, partner ecosystems, and marketplaces to increase HubSpot's visibility and acquisition through AI-driven discovery
- Design and execute experiments that improve discoverability, engagement, and conversion across AI-driven acquisition channels
- Establish scalable measurement frameworks for AI-native acquisition channels and define how success is measured across emerging distribution surfaces
- Monitor competitor activity, platform changes, AI ecosystem trends, and evolving connector experiences to identify new growth opportunities and help position HubSpot as a leader in AI-powered customer acquisition
Requirements:
- 5+ years of experience in growth marketing, content strategy, demand generation, SEO, AEO, or related acquisition-focused marketing roles
- Proven experience building and executing growth programs that drive measurable customer acquisition, activation, or revenue outcomes
- Strong understanding of SEO, Answer Engine Optimization (AEO), and AI search
- Experience developing content strategies that improve discoverability, authority, and customer acquisition
- Strong familiarity with AI platforms such as ChatGPT, Claude, Gemini, or similar technologies, and an understanding of how users discover and interact with products within those ecosystems
- Experience marketing products that rely on ecosystem, marketplace, integration, or partner-driven distribution models
- Experience working cross-functionally with Product, Engineering, Partnerships, and Marketing teams to launch and scale growth initiatives
- Strong analytical skills and the ability to translate performance data into strategic recommendations and experimentation plans
- Excellent communication and storytelling skills, with the ability to influence stakeholders across multiple teams
- Ability to thrive in ambiguity and build scalable programs where established playbooks do not yet exist
- Experience with product-led growth (PLG) motions tied to organic acquisition channels
- Experience running AI discoverability, entity optimization, or structured content experiments
- Experience marketing products within AI, marketplace, ecosystem, or integration-driven businesses
- Experience leveraging AI tools and platforms to develop, optimize, or scale content and acquisition programs