Lead Product Manager - Adobe Experience Platform NBA

Humana’s Product organization is seeking a Lead Product Manager to drive the strategy, development, and optimization of the Adobe Experience Platform in support of Next Best Action. This role involves translating business needs into platform capabilities and collaborating with cross-functional teams to enhance customer engagement and support innovation.

Responsibilities:

• Collaboratively own and manage the product backlog for assigned consent and preference platform capabilities, ensuring alignment with the multiyear enterprise roadmap
• Translate enterprise strategy, regulatory requirements, and business needs into clear product requirements, user stories, and acceptance criteria
• Partner closely with our Next Best Action team, engineering, architecture, and delivery teams to plan, execute, and release platform enhancements on time and at quality
• Balance near-term business needs with long-term platform scalability, maintainability, and compliance
• Lead development of specific platform capabilities such as consent capture, preference updates, suppression logic, policy enforcement, and downstream activation
• Drive platform integration with Next Best Action
• Ensure consent and preference data models, APIs, and workflows adhere to enterprise standards and regulatory guidance
• Validate that platform functionality supports omnichannel use cases across web, mobile, CRM, contact center, and third-party integrations
• Identify dependencies, risks, and tradeoffs, escalating decisions as needed
• Act as a key product partner to NBA, Marketing, Digital, CRM, Customer Service, Legal, Privacy, and Compliance teams
• Support onboarding and adoption of the platform by lines of business through enablement, documentation, and partnership
• Collaborate with enterprise data, identity, and analytics teams to ensure accurate, reliable use of consent and preference data
• Serve as a day-to-day product escalation point for delivery teams and business stakeholders
• Ensure consent and preference experiences are intuitive, transparent, and aligned with customer trust expectations
• Advocate for customer-centric design patterns that clearly communicate data usage, choices, and controls
• Incorporate customer, compliance, and operational feedback into product iteration and refinement
• Track and report on product-level KPIs such as consent capture rates, preference usage, data quality, error rates, and activation success
• Partner with the Director to identify opportunities to reduce operational friction, manual processes, and compliance risk
• Monitor platform performance and integration health, driving corrective actions and enhancements as needed

Requirements:

• Bachelor's degree in Business, Marketing, Computer Science, or related field; advanced degree preferred
• 5+ years of product management experience, with at least 2 years focused on enterprise martech platforms
• Hands-on experience with Adobe Experience Platform, including Real-Time CDP and Journey Optimizer
• Familiarity with Next Best Action, decisioning platforms, or real-time personalization engines (ex. AJO, Pega CDH, SF Personalization, etc.)
• Strong understanding of customer data architecture, identity resolution, and personalization strategies
• Familiarity with AI/ML-driven decisioning, propensity models, and experimentation frameworks
• Proven ability to lead cross-functional teams and manage complex product initiatives
• Excellent communication, analytical, and stakeholder management skills
• Experience in healthcare, insurance, or other regulated industries
• Familiarity with agile methodologies and tools (e.g., Jira, Confluence)
• Knowledge of data governance frameworks and consent management best practices
• Knowledge of decision management frameworks and rules engines