Digital Marketing Manager

MeridianLink is seeking a Digital Marketing Manager to support the execution and optimization of paid digital programs across their B2B Mortgage and Consumer segments. This role focuses on strategy and hands-on campaign management, performance optimization, and reporting across core paid channels.

Responsibilities:

• Execute and optimize paid media campaigns across search, social, display, and ABM platforms to support demand and pipeline goals
• Develop and execute segmentation strategies, including account-based marketing programs (e.g., 6sense or similar tools)
• Manage day-to-day campaign setup, optimization, and performance monitoring across platforms such as Google, LinkedIn, Meta, YouTube and Display (e.g. 6Sense)
• Plan, forecast, and manage budget allocation and pacing to ensure efficient spending
• Inform channel mix decisions and develop paid media strategy to maximize pipeline and ROI
• Test and evaluate new channels, formats, and tactics to improve efficiency and results
• Partner with Campaign Managers, Product Marketing, Creative, SEO/Web, and Marketing Operations to ensure paid media aligns with campaign objectives
• Manage relationships with industry publications and media partners, owning sponsorship strategy, negotiating placements, and reporting performance
• Analyze and report on campaign performance, sharing clear insights and optimization recommendations
• Establish and maintain accurate conversion tracking and attribution across paid platforms (LinkedIn, Google, 6sense) in partnership with Marketing Operations

Requirements:

• 2–4 years of experience in B2B digital marketing, paid media, or demand generation
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Hands-on experience with LinkedIn Ads and at least one additional paid platform (Google Ads, Meta, or programmatic)
• Familiarity with ABM platforms such as 6sense (or similar)
• Experience working with budgets, performance metrics, and campaign reporting
• Strong analytical skills and comfort working with data and dashboards
• Exposure to marketing automation and CRM platforms such as HubSpot and Salesforce
• Detail-oriented with strong organizational and time management skills
• Ability to balance learning strategy with hands-on execution in a fast-paced environment
• Clear written and verbal communication skills