Senior Director, Growth Marketing

CoLab is an AI platform that enhances engineering decision-making for mechanical engineering teams. The Senior Director, Growth Marketing will lead growth marketing efforts for major accounts, focusing on creating and executing strategies to expand CoLab’s presence and influence within top customer and prospect accounts.

Responsibilities:

• Own expansion and new business pipeline creation across CoLab’s Top 100 customer and prospect accounts, with accountability for pipeline quality, ASP, and progression
• Build CoLab’s major account growth marketing motion from the ground up: define the strategy, test account-specific plays, measure what works, and turn the strongest experiments into repeatable programs
• Collaborate with Sales and Customer Success to identify the highest-potential account opportunities, align on account strategy, and create marketing plans that help expand CoLab from team-level adoption to enterprise-wide relevance
• Translate product positioning, account intelligence, customer usage signals, and sales insights into tailored campaigns that influence senior stakeholders and create commercial urgency
• Architect and oversee integrated account plays across field marketing, executive events, webinars, lunch and learns, customer education, digital campaigns, lifecycle programs, and custom content
• Help shape how CoLab shows up as a strategic AI partner inside major engineering organizations — not just as a point solution, but as a platform worthy of broader enterprise commitment

Requirements:

• 10+ years of B2B SaaS marketing experience, with meaningful experience in enterprise ABM, demand generation, field marketing, expansion marketing, or strategic account growth
• Proven track record owning or materially influencing pipeline targets for complex, high-ASP enterprise accounts
• Strong commercial judgment: you understand how enterprise opportunities are created, shaped, multi-threaded, and progressed through Sales and Success partnership
• Ability to operate credibly with senior revenue leaders while working directly with AEs, Strategic Account Directors, and CSMs closest to the account
• Strong briefing and cross-functional leadership skills; you can turn an ambiguous account opportunity into a focused plan that creative, product marketing, digital, ops, and field teams can execute
• Comfortable building the first version of a motion yourself before asking for dedicated headcount, budget, or process