GROWTH MARKETING ASSOCIATE

Cella is seeking talented Growth Marketing Associates on behalf of their client in the digital entertainment and sports/gaming industry. This role will manage end-to-end campaign execution and optimization across paid digital channels to drive user acquisition and retention initiatives.

Responsibilities:

• Execute, manage, and optimize hands-on-keys performance marketing campaigns across paid social platforms (Meta, Snap, TikTok, Twitter/X, and Reddit) to drive user acquisition and retention goals
• Serve as the primary liaison between internal integrated marketing teams and external creative agencies
• Develop creative briefs, manage workflow loops, oversee ad trafficking internally, and ensure timely delivery of assets
• Implement and track A/B testing strategies, digital media buying optimizations, and bidding approaches (manual and algorithmic) to maximize return on ad spend (ROAS)
• Monitor campaign performance, extract data-driven insights, and collaborate with analytics stakeholders to report actionable recommendations to leadership
• Utilize modern marketing tools and leverage AI-driven strategies where applicable to streamline production, reporting, and operational workflows

Requirements:

• 2-5 years of direct performance marketing experience with hands-on campaign execution in paid social platforms (Meta, Snap, TikTok, X/Twitter, Reddit)
• Proven track record in B2C digital user acquisition, ad trafficking, in-platform campaign optimization, and creative workflow management
• Proficiency in Microsoft Excel for data analysis; basic familiarity with SQL is a plus
• Highly organized, proactive, and assertive ('Type A') personality with strong communication skills necessary to chase down deliverables across cross-functional internal teams and external partners
• Mobile app acquisition experience is highly desirable
• Bachelor's degree in Marketing, Business, Economics, Mathematics, or a related quantitative field preferred
• Ability to work on-site in the Boston office twice a week (Tuesday/Wednesday) is preferred; qualified remote applicants will also be considered