Responsibilities:

Dream up and deliver monthly promotional plans that are creative, on-brand, and results-driven
Help maintain distinct promotional strategies across Bally’s brands
Present promotional structures, mechanics, timelines, and projected costs
Brief compelling copy and visuals to our Marketing Design & Development Team
Collaborate closely with CRM Leads to align promotions with wider marketing activity
Tailor campaigns to different player audiences and behaviors
Partner with our Social Media team to ensure promotions shine on-site and socially
Build and maintain promotion rules and templates, navigating legal and compliance approvals
Analyze performance data to optimize and evolve future promotions
Keep promotional mechanics, documentation, and templates organized and up to date
Stay ahead of market trends to anticipate player and business needs
Take new promotional ideas from concept to launch
Jump into additional projects as the business grows and evolves
Perform related tasks and project work as required by the business

Salary Range: $55,000-$75,000 USD

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Casino Retention Coordinator

Key skills