Manager, Integrated Marketing Communications
United States of America
Full Time
5 hours ago
$115,000 - $150,000 USD
H1B Sponsor Likely
Key skills
Marketing CommunicationsBrand DevelopmentDemand Generation CampaignsCross-functional Project LeadershipHospital Lab Environment KnowledgeVitro Diagnostics (IVD) Industry KnowledgeProduct LaunchCommercial PracticesDigital MarketingContent Management SystemsMarketing AutomationGoogle AnalyticsSales EnablementChemistry Products MarketingImmunoassay Products MarketingAnalyticsLeadershipCommunicationSales
About this role
Beckman Coulter Diagnostics is a global leader in clinical diagnostics, dedicated to innovating for tangible impact in life sciences and biotechnology. The Manager of Integrated Marketing Communications is responsible for leading the development and execution of marketing campaigns to position the company as a leader in healthcare, focusing on creating compelling solution stories and measuring performance across various channels.
Responsibilities:
- Develop and execute global integrated marketing communications plans for specific solutions, that can be customized to deliver impact at regional levels, aligning with Beckman Coulter Diagnostics' strategic priorities
- Own the IMC workstream within the New Product Launch Excellence Process
- Utilize segmentation and voice of customer insights to map out the customer journey across various channels
- Lead the creation and production of high-value, customer-facing materials designed to leverage clinical evidence and drive thought leadership
Requirements:
- Bachelor's degree in marketing, communications, journalism, English, business, science or related field with 9+ years of related experience OR Master's degree and 7+ years of related experience
- Marketing Communications and brand development experience, including leading the development and execution of demand generation campaigns across integrated communication channels
- Proven experience leading cross-functional projects in a matrixed global organization or agency experience
- In-depth understanding of the Hospital Lab environment and hospital lab stakeholders
- Strong knowledge and experience in the IVD industry, encompassing marketing, product launch and commercial practices
- Must be able and willing to travel occasionally (3-4X/year) both domestically and internationally
- Must have a valid driver's license with an acceptable driving record
- Strong understanding of digital marketing, content management systems, marketing automation and Google Analytics is also preferred
- Sales, Marketing Communications, or Product Marketing expertise in chemistry or immunoassay products