Product Marketing Manager - Regulated Industries

Tines is a company founded in 2018 that powers important workflows through its intelligent workflow platform. They are seeking a Product Marketing Manager for Regulated Industries to own the go-to-market strategy and narrative for public sector clients, translating their needs into effective messaging and resources.

Responsibilities:

• Own and evolve our narrative for public sector. Translate Tines' platform capabilities into language that resonates with government buyers, compliance stakeholders, and technical evaluators. Be the person on the team who understands what the federal market needs and can map it back to what Tines can offer
• Build the narratives, playbooks, and resources that enable our public sector and regulated teams to be successful. Partner closely with the field on talk tracks, events, and materials
• Serve as the primary product marketing contact for compliance initiatives including FedRAMP. Work across product, legal, security, and GTM to translate certification requirements into market-facing narratives and enablement materials
• Partner with the platform team to deliver product launches and releases to regulated audiences. Support adoption with FAQs, compliance briefs, and resources that help highly regulated customers move fast and conscientiously
• Create the assets, including pitch decks, white papers, blogs, compliance briefs, and tech specs, that build Tines' credibility and presence in regulated markets. Support executive leadership with thought-leading positions on AI in government and regulated industries
• Run technical trainings and equip colleagues across commercial and technical roles with everything they need to sell and win in regulated industries
• Provide technically grounded insights on our differentiation to support commercial and engineering colleagues serving highly regulated customers

Requirements:

• 7+ years of experience in B2B product marketing, including demonstrated experience helping a company enter or grow within the public sector or a regulated market
• Familiarity with public sector procurement and compliance frameworks, including FedRAMP
• Comfort navigating a highly technical product and translating complexity into approachable, compelling narratives
• US citizenship required. This role involves engagement with government customers and programs that carry citizenship requirements
• Based on the US East Coast, with a preference for the Washington DC or Maryland metro area
• Approximately 40% travel required
• Experience at a fast-moving technology company is strongly preferred