User Acquisition Manager (Remote, Contract)

Huckleberry Labs is a company dedicated to building life-changing products for families. They are seeking a User Acquisition Manager to execute their user acquisition strategy, manage paid acquisition campaigns, and collaborate with cross-functional teams to drive growth for their parenting app.

Responsibilities:

• Plan, launch, and manage global app and web paid acquisition campaigns across channels like Google, Meta, TikTok, and others, while maintaining our CAC and ROAS targets
• Conduct thorough data analysis to identify trends and opportunities for campaign performance optimization
• Manage and optimize a multi-million dollar budget across paid media channels
• Partner closely with creative and brand teams to develop scalable ad creatives and performance-driven messaging strategies
• Explore and evaluate user growth opportunities and prioritize by impact
• Build and manage testing frameworks (A/B tests, creative/ad copy experiments, audience tests, bid tests)
• Act as liaison to our affiliate marketing agency and manage key relationships with our ad platform partners
• Collaborate with product, data science, and lifecycle marketing teams to improve acquisition-to-retention performance
• Contribute to overall growth strategy and identify new acquisition channels, audience opportunities, and scalable growth levers