Overseas Social Media Operation

职位描述

1. Strategic Planning & Decision-Making: Develop comprehensive and forward-looking overseas social media strategies aligned with the company’s overall business strategy and brand positioning. Set clear goals and direction for the team, ensuring effective execution and strategic implementation. 2. Trend Monitoring & Campaign Planning: Closely monitor trending topics, industry dynamics, and product updates across mainstream overseas social platforms. Lead the team in designing and executing large-scale social media and community engagement campaigns to drive significant growth in followers and user engagement. Establish an efficient user feedback mechanism to ensure timely and high-quality responses to inquiries and feedback. 3. Content Management & Quality Control: Oversee the publishing schedule for overseas social media posts. Define content standards and guidelines, guide team members in content creation and review, and ensure timely updates with high-quality, creative, and targeted content. 4. Data Analysis & Strategy Optimization: Leverage professional analytics tools to closely monitor and evaluate the company’s overall performance across overseas social media platforms. Conduct regular data analysis and post-campaign reviews to provide the team with accurate data support and in-depth insights. Make timely adjustments and optimizations to operational strategies and campaign plans to maximize results. 5. Team Leadership & Cross-Functional Collaboration: Responsible for team building, training, motivation, and performance management to enhance team expertise and collaboration efficiency. Maintain close communication and effective collaboration with other departments (such as product development, e-commerce, and marketing) to ensure social media operations align with overall business goals. 6. Industry Research & Trend Leadership: Continuously research global social media trends and competitor dynamics. Introduce innovative operational concepts and practices, explore new business opportunities and market spaces, and maintain the company’s leading position in overseas social media.

职位要求

1. Education: Bachelor’s degree or above in Marketing, Media, International Business, or related fields preferred. 2. Experience: 5+ years of experience in overseas social media operations or digital marketing, with at least 3 years of team management experience. Proven track record of building successful overseas social media brands is a plus. 3. Communication Skills: Excellent written and verbal communication skills in both Chinese and English. Capable of effective collaboration with international teams, external partners, and clients. 4. Analytical & Problem-Solving Skills: Strong data analysis and logical thinking abilities, capable of extracting key insights from large datasets, identifying issues, and providing effective solutions. Skilled in data-driven decision-making and strategy optimization. 5. Cross-Cultural Competence & Global Perspective: Outstanding cross-cultural communication skills with a broad global vision. Deep understanding of cultural differences, consumer behavior, and platform characteristics across markets to develop localized operational strategies. 6. Leadership & Teamwork: Exceptional leadership, team management skills, and a strong spirit of collaboration. Able to inspire team members to reach their full potential, foster a positive and motivating team culture, and drive the team toward achieving shared goals 7. Innovation & Learning Agility: Passionate about global social media, with strong innovation awareness and learning capability. Able to quickly adapt to industry changes and new technologies, continuously exploring new operational models and approaches.