Senior Content Marketing Manager

Sketchy is a company focused on evolving clinical education through innovative content strategies. They are seeking a Senior Content Marketing Manager to lead content strategy and execution across various channels, enhancing engagement and discovery for both B2C and B2B audiences.

Responsibilities:

• Own the integrated content strategy for both brands — connecting organic search/ AEO, blog, and social into a single plan with a consistent brand voice across Sketchy (B2C) and DDx (B2B)
• Maintain the content calendar, prioritizing production based on audience needs, search opportunity, and company goals
• Run keyword and content-gap analysis for both audiences and execute SEO, AEO, and GEO optimization, including surfacing both brands in ChatGPT, Perplexity, and Google AI Overviews
• Write and optimize blog posts, long-form content, meta titles, descriptions, and FAQ content tuned for organic search and AI answer engines
• Publish directly in Webflow and work within established CMS and content workflows
• Own organic social strategy and execution across LinkedIn, Instagram, TikTok, Reddit, and Meta with channel-specific plans to grow and engage both the student audience (Sketchy) and educator audience (DDx)
• Write social copy and captions, or brief and manage content creators to produce it, maintaining brand voice across every channel
• Track performance across owned channels using GA4, SEMrush, Google Search Console, and social analytics tools, and adjust the plan based on what the data shows

Requirements:

• Bachelor's degree or equivalent practical experience
• 7+ years in content marketing, editorial, or social media roles — with meaningful experience across both written content and social channels
• Strong portfolio spanning blog/long-form, social media (across multiple platforms), and SEO-optimized content, with a track record of building audience and organic reach
• Hands-on SEO/AEO experience
• Demonstrated ability to own a content calendar end-to-end and manage multiple content types and channels simultaneously
• Social media fluency across LinkedIn, Instagram, TikTok, Reddit, and Meta — including both strategy and copy production
• Data fluency: comfortable pulling insights from GA4, SEMrush, Google Search Console, and social analytics tools, and making decisions based on what the data shows
• Proficiency with a CMS — Webflow experience strongly preferred
• Background in edtech, healthcare, or student-focused products
• Familiarity with healthcare education (medical school, NP programs, PA programs)
• Experience in a growth-stage startup environment (Seed to Series B)