Director, Regional Wine Sales & Business Development

Green House Agency, Inc is seeking an experienced wine and beverage alcohol industry professional to lead the continued growth of their winery portfolio across key markets. This Director-level role focuses on shaping regional sales strategy, supporting business operations, and strengthening industry partnerships to contribute to the long-term success of the organization.

Responsibilities:

• Lead the development and execution of market growth strategies to increase distribution, placements, and revenue
• Identify and secure new business opportunities across on-premise and off-premise accounts
• Build and maintain relationships with retailers, restaurants, distributors, hospitality groups, and key industry stakeholders
• Conduct regular market visits and account calls to drive sales performance and brand visibility
• Develop tailored sales presentations and programs aligned with customer objectives
• Track sales activity, account performance, and market opportunities
• Support the growth and expansion of membership and direct-to-consumer initiatives
• Provide operational oversight and support for key business initiatives as needed
• Partner with distributor sales teams to execute market initiatives and achieve growth objectives
• Conduct ride-alongs, trainings, and market work-withs to support distributor engagement
• Ensure effective execution of sales programs, promotional initiatives, and product launches
• Maintain strong communication with key accounts and distributor partners
• Serve as a brand ambassador for the winery portfolio
• Host wine tastings, wine dinners, consumer events, trade events, and educational programs
• Support marketing initiatives designed to increase brand awareness and consumer engagement
• Represent the winery at industry events, trade shows, and community functions
• Assist with content creation, storytelling, and customer engagement efforts when appropriate
• Monitor market trends, competitive activity, and emerging opportunities
• Provide recommendations on pricing, product positioning, and market expansion opportunities
• Maintain a strong understanding of regional wine trends and consumer preferences
• Share insights and feedback to support strategic business decisions
• Provide leadership, mentorship, and general oversight for team members and membership-related initiatives while fostering collaboration across business functions
• Support operational planning, customer engagement efforts, and cross-functional business objectives
• Assist with administrative responsibilities and special projects as needed

Requirements:

• Experience supporting business management, operations, strategic planning, and organizational growth initiatives
• Strong organizational, operational, and project management skills with the ability to manage multiple priorities in a dynamic, entrepreneurial environment
• 5+ years of wine industry experience in sales, business development, winery operations, distributor management, or related roles
• Strong knowledge of New York and California wine regions, varietals, producers, and market dynamics
• Existing relationships within the New York wine trade highly preferred
• Experience working with distributors, wholesalers, retailers, restaurants, and hospitality accounts
• Demonstrated ability to build and maintain long-term customer relationships
• Strong presentation, communication, and storytelling skills
• Ability to work independently while managing multiple priorities
• Entrepreneurial mindset with a hands-on approach to problem-solving and market development
• Proficiency with Microsoft Office Suite and CRM systems
• Willingness and ability to travel as needed
• WSET, Court of Master Sommeliers, CSW, or similar wine certification preferred
• Experience representing premium, luxury, or boutique wine brands
• Knowledge of direct-to-consumer sales, wine clubs, membership programs, and hospitality-driven wine experiences
• Experience working across multiple markets or regions