Solutions Marketing Manager - WaveMark

Cardinal Health is a leader in clinical supply chain solutions, and they are seeking a Solutions Marketing Manager for their WaveMark division. The role involves developing and executing marketing strategies to enhance awareness and support sales enablement, particularly through live events and customer outreach initiatives.

Responsibilities:

• Owns development and execution of WaveMark Tradeshow and Association strategy
• Drives best in class game plays to ensure success at live events and industry conferences promote WaveMark’s technology and services, tracking and reporting on results and ROI
• Uses tradeshows and associations to stay abreast of market developments for industry and key competitors
• Ensures compliance to Cardinal Health compliance policies by partnering with the corporate compliance team
• Owns WaveMark solution demo strategy, including planning and execution of onsite customer demos and creation of virtual demo tools
• Manages relationships with strategic vendors that provide market research, industry insight, and WaveMark Prospect/Customer organizational insights
• Analyzes market research, trends, projections and innovations to support ideation for new marketing campaigns. Collaborates with marketing and product management teams to integrate commercial, customer, and technical perspectives
• Manages Sales enablement tools to ensure that teams have all necessary information to efficient commercialization of the product, in coordination with upstream Product Management and commercial launch teams. This includes ownership of key brand assets such as master pitch deck, brochures, and videos
• Owns WaveMark RFP process and tools in collaboration with sales reps and med RFP team
• Owns strategy to manage and optimize usage of sales enablement technology tools for WaveMark and leads sales team training to drive accountability for adoption
• Maintains budget tracking for Project Management & Marketing team, including SOWs, MSAs, and procurement processes. Partners with finance team to ensure accurate accruals for month end close

Requirements:

• Experience working and collaborating with a sales team to identify and prioritize sales enablement tool needs, objectives and goals
• Accountable for gaining and driving cross functional support from all stakeholders
• Experience working independently, using good judgment and leadership abilities to manage short and long-term priorities and projects
• Excellent project management skills and demonstration of managing timelines
• Excellent verbal & written communication skills
• Maintains a positive attitude with a focus on creative solutions and strong internal partnerships
• Ability to travel up to 10%
• Bachelor's degree in marketing or equivalent work experience, preferred
• 3+ years experience in marketing, preferred
• Prior experience with event strategy and execution preferred
• Familiarity with healthcare IT strongly preferred
• Prior experience in owning and driving adoption of sales enablement tools like Highspot, Bynder, demo tools, etc