Digital Marketing Manager

Learning Ally is a nonprofit technology company focused on transforming education for children who struggle to learn. The Digital Marketing Manager will support paid media and email marketing efforts, executing and optimizing digital campaigns across multiple channels to drive lead generation and sales growth.

Responsibilities:

• Build, launch, and manage paid campaigns in Google, Meta, and LinkedIn
• Execute paid search, display, retargeting, and paid social campaigns
• Upload and manage audience lists, conversion tracking, pixels, and remarketing audiences
• Create and QA campaign assets including Ad copy, Creative assets, UTMs, and Audience targeting
• Monitor campaign delivery and assist with campaign reporting and performance tracking
• Build and deploy email campaigns, automated journeys, and audience segmentation using Salesforce Marketing Cloud
• Maintain campaign tracking and reporting using Google Analytics 4
• Support B2B lead generation initiatives through paid media and email marketing campaigns
• Support D2C customer acquisition and website sales growth through digital advertising and email campaigns
• Support corporate and foundations fundraising email campaign efforts
• Collaborate with marketing leadership, designers, and content teams to execute campaigns on schedule

Requirements:

• Minimum 3-5 years of hands-on digital marketing experience
• Strong experience managing campaigns within Google, Meta, LinkedIn, and Salesforce Marketing Cloud (or similar email automation platforms)
• Experience with campaign setup, pixel implementation, conversion tracking, UTM tagging, audience segmentation, and retargeting campaign setup
• Working knowledge of Google Analytics 4 and campaign reporting
• Experience with email marketing automation and testing
• Ability to manage multiple campaigns and deadlines simultaneously
• Excellent cross-functional communication and collaboration skills
• Familiarity with Google Tag Manager and marketing tracking implementation
• Experience supporting both B2B lead generation and D2C marketing initiatives
• K12 Education and EdTech industry experience