Senior Manager, Marketing Programs (Remote)

Axiom is a company seeking a highly organized, strategic, and execution-oriented Senior Manager, Marketing Programs to lead their demand generation and client engagement channels. This role involves overseeing the webinar and CLE program, driving marketing-qualified leads, and enhancing client relationships through various marketing initiatives.

Responsibilities:

• Own the planning, and execution of the company’s webinar and CLE program from concept through post-event follow-up
• Partner with business leaders and subject matter experts to identify timely, relevant webinar and CLE topics aligned to client interests and business priorities
• Collaborate with presenters to shape, refine, and organize presentation materials for clarity, quality, and audience engagement
• Manage all event logistics including timelines, registrations, speaker coordination, rehearsal scheduling, attendee communications, polling/Q&A setup, and day-of production oversight
• Lead post-event marketing activities including on-demand promotion, nurture workflows, reporting, and content repurposing
• Monitor webinar and CLE program performance, with a strong focus on MQL generation, pipeline contribution, engagement metrics, and continuous optimization
• Ensure continuing education accreditation requirements and documentation processes are executed accurately and on time
• Serve as strategic marketing partner to key customer-facing initiatives, including the Client Advisory Board, executive roundtables, client programs, targeted account-based campaigns, direct mail/gifting initiatives, and other relationship-building efforts designed to strengthen customer engagement and support business growth
• Support customer-facing marketing initiatives designed to strengthen client engagement, retention, and relationship growth
• Partner cross-functionally with business development, sales, digital marketing, and subject matter experts to align customer programs with broader business objectives
• Collaborate with digital and operations teams to ensure webinar, CLE, and customer marketing campaigns are effectively integrated into marketing automation and CRM systems
• Maintain high standards for quality assurance, accuracy, and brand consistency across all program materials and communications

Requirements:

• 7+ years of experience in marketing programs, field marketing, demand generation, webinar marketing, or related roles
• Demonstrated experience managing webinar and/or CLE programs from strategy through execution and reporting
• Experience working closely with subject matter experts to develop and refine presentation content
• Familiarity with webinar platforms such as ON24, Cvent, Zoom Webinar, GoTo Webinar, Webex, or similar tools
• Experience with marketing automation and CRM platforms such as HubSpot and Salesforce
• Experience working within website CMS platforms and project management systems (Monday.com, Wrike, Asana)
• Strong project management skills with the ability to manage multiple complex initiatives simultaneously while meeting deadlines
• Exceptional organizational skills and attention to detail
• Strong written and verbal communication skills
• Proven ability to build collaborative relationships across internal teams and external stakeholders
• Results-oriented mindset with strong ownership, accountability, and customer focus
• Professional services, legal, consulting, or B2B services industry experience strongly preferred
• Candidates located in or near the Chicago area are preferred, though not required