Senior Manager, Marketing Analytics & Operations
United States of America
Full Time
4 hours ago
$145,000 - $155,000 USD
No H1B
Key skills
SnowflakeLookerDBTCAC modelingROAS modelingMulti-touch attribution modelingGoogle AdsMicrosoft AdsMeta CAPIPixel trackingFivetranAirbyteGoogle Ads APIMeta Ads APICRM systemsEmail platformsSQLPythonLookMLDigital marketing measurementIncrementality testingGeo holdout testsA/B test measurementMarketing data infrastructureMarketing KPI frameworksMarketing forecasting modelsCAnalyticsBIdbtCRMCollaboration
About this role
Integrated Specialty Coverages, LLC (ISC) is a growth stage technology and data-driven commercial MGA and insurance wholesaler leading innovation in the market. The Senior Manager, Marketing Analytics & Operations will play a crucial role in architecting and operationalizing ISC’s marketing data infrastructure, bridging technical expertise with digital marketing fluency.
Responsibilities:
- Own the design, build, and ongoing management of ISC’s centralized marketing data infrastructure: Snowflake data warehouse, dbt transformation layer, Fivetran/Airbyte ingestion pipelines, and Looker BI dashboards build spanning all five retail business units
- Define and maintain the canonical KPI framework across the RMT — including CAC, CAC% of Gross Revenue, ROAS, LTV:CAC, CVR (quote-to-bind), impression share, and email revenue attribution — in close collaboration with Head of Digital Marketing, BU leads and Finance; serve as the authoritative source for portfolio-level performance measurement
- Ensure accurate marketing tracking and attribution across all paid and owned channels: oversee pixel governance, server-side CAPI implementation, GTM configuration, offline conversion pass-back, and call tracking; resolve attribution gaps that currently impede value-based bidding and ROAS reporting across the portfolio
- Develop forecasting models, performance targets, and budget scenario analyses that enable data-driven budget reallocation
- Lead incrementality testing program design and execution, including geo holdout tests, lift studies, and creative A/B test measurement, to validate the true incremental impact of marketing spend and channel diversification decisions
- Deliver bi-weekly executive marketing summary reports and enable weekly automated channel-level, partner-level, and campaign-level reporting for the full RMT; build the self-service analytics capability that eliminates the current 2–3 day reporting lag across the portfolio
Requirements:
- 5+ years of marketing analytics or marketing operations experience
- At least 2 years in a role with direct ownership of a Snowflake (or equivalent cloud data warehouse) and BI tool environment
- Demonstrated proficiency with DBT for data modeling and transformation
- Experience building and maintaining CAC, ROAS, and multi-touch attribution models from raw ad platform data
- Deep understanding of digital marketing measurement across paid search (Google Ads, Microsoft Ads), paid social (Meta CAPI, pixel), and affiliate/aggregator channels
- Ability to diagnose and resolve tracking and attribution failures independently
- Hands-on experience with data ingestion tools (Fivetran, Airbyte, or equivalent)
- Data pipeline management across multiple source systems including Google Ads API, Meta Ads API, GA4, CRM/policy systems, and email platforms
- Strong proficiency in SQL (required)
- Proven ability to translate complex data infrastructure and attribution findings into clear, executive-ready insights and recommendations
- Experience presenting to VP- or C-level stakeholders in a performance marketing context
- Looker strongly preferred
- Experience operating in a multi-brand or multi-BU environment strongly preferred
- Insurance, financial services, or other high-CPC/compliance-oriented vertical experience strongly preferred
- Python for analytics a plus
- LookML experience strongly preferred for Looker dashboard and data model development