Sr. Lifecycle Marketing Manager

Nymbus is a remote-first company that focuses on innovative financial solutions, and they are seeking a Senior Lifecycle Marketing Manager. This role is dedicated to owning the full post-acquisition member lifecycle for Nymbus Labs clients, including onboarding, engagement, and retention strategies while also executing campaigns and managing marketing automation.

Responsibilities:

• Own the post-acquisition member lifecycle strategy across onboarding, activation, engagement, cross-sell, and retention—designing the journey framework, trigger logic, and success metrics for each stage
• Design and manage 30/60/90-day onboarding programs that drive account funding, first-product activation, and early engagement habits for new members
• Build and optimize cross-sell and upsell programs that progress members up the product ladder—from core account to deposits, loans, and ancillary products
• Develop retention and win-back programs using behavioral signals and churn risk indicators to intervene before member attrition occurs
• Own the member segmentation framework—behavioral, product-usage, and lifecycle-stage-based—that underpins all downstream programs and personalization strategies
• Own the strategy and hands-on execution of email, push, and SMS marketing programs across multiple client brands, including ad-hoc communications, advanced marketing automation, and nurture campaigns
• Build, test, and optimize automated lifecycle journeys directly within marketing automation platforms
• Set quality standards and ensure consistency across all client programs; document SOPs and playbooks that scale best practices across the portfolio
• Partner with marketing leadership to design and own client reporting frameworks that deliver actionable insights and clearly communicate performance against strategic objectives
• Synthesize cross-channel performance data, surfacing trends, diagnosing root causes, and driving data-informed optimization decisions with urgency and precision
• Define measurement frameworks and govern campaign tracking infrastructure—including UTM standards, website tagging strategies, and analytics configuration—to ensure governance and data integrity across all client programs
• Proactively scout and champion new lifecycle marketing opportunities across the client portfolio, leading cross-functional collaboration to develop, prioritize, and activate initiatives that deliver measurable business impact
• Champion AI-driven marketing innovation, integrating predictive analytics and machine learning into lifecycle strategy and campaign execution

Requirements:

• Deep command of martech/CRM data models (e.g., Salesforce, Adobe, etc.); ability to interpret data and hold technical partners accountable for setup, without requiring day-to-day platform manual labor
• Proven background in driving outcomes for complex, multi-client or multi-brand environments
• Proven track record designing and executing post-acquisition lifecycle programs that measurably improved activation, engagement, cross-sell, and retention rates
• Proven ability to operate in a fast-paced environment, with experience managing cross-functional workflows and competing client priorities simultaneously
• Experience operating as a player-coach—capable of owning strategy while personally building and executing programs, particularly in lean or fast-scaling environments
• Strong command of member segmentation, behavioral targeting, and lifecycle-stage-based personalization across digital channels
• Operational mindset with experience scaling teams via SOPs, documentation, and Agile/Jira governance
• Passionate about the financial industry, marketing, innovation, and technology
• Minimum of 7 years of progressive experience in digital marketing, with demonstrated expertise in finance and e-commerce
• Exceptional communication, organizational, and program management skills, with experience managing competing priorities across multiple clients and stakeholders simultaneously
• Highly autonomous operator who leads with initiative, sets direction without waiting for instruction, and instills that same drive in the people around them
• Prior experience leading or mentoring a team