CRM Business Analyst (Salesforce)

pureIntegration is a technology consulting firm with 22 years of experience servicing Fortune 100 clients headquartered in the DC area. They are seeking a CRM Business Analyst to support CRM Operations in scaling systems and workflows for client Ads Sales, translating sales needs into documented requirements and enhancing CRM functionalities globally.

Responsibilities:

• Gather, validate, and document business requirements from regional teams, translating local market needs into structured, scalable enhancement requests
• Maintain the CRM workflow documentation library, ensuring it reflects current system state and is accessible to field teams and stakeholders
• Support the development and maintenance of CRM policies and governance documentation
• Serve as a day-to-day operational resource for CRM workflow execution, supporting the vendor operations team and handling escalated issues requiring deeper system knowledge
• Assist in the administration and configuration of CRM workflows, fields, and integrations under the direction of the CRM Operations Manager
• Monitor data quality, flag anomalies, and support the resolution of CRM data integrity issues across regions
• Analyze seller behavior and CRM utilization data to identify friction points, adoption gaps, and opportunities to improve workflow effectiveness
• Build and maintain reports and dashboards that surface CRM performance metrics for operational and leadership audiences
• Support pre- and post-launch analysis for CRM enhancements, measuring adoption and impact against defined success metrics
• Partner with regional teams to understand local workflows and surface patterns that can be codified into global solutions
• Coordinate with readiness and enablement teams on the rollout of CRM updates, supporting training materials and field communications
• Participate in sprint reviews, UAT cycles, and release planning with the Product & Technology team

Requirements:

• 3–5 years of experience in sales operations, revenue operations, business analysis, or a related function in a media, technology, or high-growth environment
• Hands-on experience with SFDC — including reporting, workflow configuration, and data management
• Strong analytical skills with the ability to work with large datasets, identify trends, and present findings clearly to non-technical audiences
• Proven ability to gather and document business requirements and translate them into actionable, structured specifications
• Excellent written and verbal communication skills; comfortable working across time zones with global stakeholders
• Detail-oriented with strong project management instincts — able to manage multiple workstreams simultaneously without dropping threads
• Comfortable with ambiguity and the hands-on nature of building operations in a scaling environment
• Familiarity with sales methodologies and how CRM systems support the end-to-end seller workflow is a plus