Product Marketing Manager, Engage

Sinch is pioneering the way the world communicates, and they are seeking a highly capable, action-oriented Product Marketing Manager to lead the go-to-market strategy for key products within their communications portfolio. In this role, you will bridge Product, Growth, and the customer by turning technical capabilities into clear value and ensuring impactful launches and messaging.

Responsibilities:

• Create high-quality product content: how-to guides, demos, videos, feature explainers, product blogs, and release notes
• Maintain and expand the Product Updates section of the website
• Partner with Growth to build conversion-focused landing pages, product resources, and keyword-aligned messaging
• Ensure all website and landing page content is clear, accurate, and aligned with the product narrative
• Build GTM briefs, messaging frameworks, and launch plans for all product releases
• Drive execution for PLG launches and feature rollouts (copy, assets, comms, internal alignment)
• Support ecosystem partners with GTM materials and product messaging
• Define and refine ICPs for each product and segment
• Conduct competitive research and translate insights into messaging, differentiation, and content updates
• Build a simple, reliable 'truth layer' for the marketing team that centralizes product facts, positioning, competitors, and customer insights
• Support pricing and packaging improvements with customer, competitive, and product insights
• QC all customer communications to ensure product clarity and consistency
• Create lightweight but effective sales enablement: battlecards, one-pagers, demo scripts, competitive comparisons
• Support regional ABM campaigns with ICP insights, hooks, angles, and narrative direction
• Work closely with Product for launch readiness and roadmap alignment
• Coordinate with Central PMM to maintain messaging consistency
• Partner with CRO and Growth teams to optimize product pages and trial-to-paid flows

Requirements:

• 3–5+ years in Product Marketing for a SaaS or PLG product
• Strong writing and content-creation skills — you enjoy making how-tos, videos, and product explainers
• You're hands-on, scrappy, and fast — capable of owning both strategy and execution
• Experience with GTM planning, messaging frameworks, ICPs, and positioning
• Ability to distill complex product capabilities into simple, compelling value
• Comfortable working cross-functionally and driving clarity in ambiguous environments