Market Research Manager

Mindlance is seeking a Market Research Manager to deliver B2B consumer research for a Fortune 100 financial services client. The role involves leading research projects, managing brand metrics, and collaborating with internal teams to translate data into actionable insights.

Responsibilities:

• Lead Research Projects: Design, run, and analyze custom quantitative and qualitative studies, including questionnaire design, data analysis, and report writing
• Manage Brand Metrics: Oversee brand health tracking, communication trackers, creative pre-testing, and media effectiveness studies
• Translate Data into Stories: Turn complex data from primary, secondary, and syndicated sources into clear, visual, and compelling presentations for senior leadership
• Manage Vendors: Act as the primary point of contact for third-party research agencies to ensure projects are delivered on time and within scope
• Collaborate Internally: Partner with marketing teams and stakeholders to ensure research directly addresses business goals and drives strategic decisions

Requirements:

• Bachelor's Degree or Military experience
• 5+ years of hands-on experience in primary market research
• Degree or Advanced Degree (MBA/MS) in Marketing, Research, Business, or Behavioral Sciences
• 3+ years of client-side research experience, ideally with 2+ years at a Fortune 500 company
• Proven experience leading brand health tracking and media/creative effectiveness studies
• 2+ years using analytical tools like SPSS, SQL, R, Python, or SAS
• 2+ years in marketing strategy or 1+ year managing Fortune 500 ad campaigns