Product & GTM Manager – North America

Coface is a global leader in trade solutions, helping companies navigate uncertainty. They are seeking a Product & Go-To-Market (GTM) Manager for North America to drive product strategy and execution, focusing on commercial performance and cross-functional collaboration.

Responsibilities:

• Own product GTM design, execution, and evaluation across assigned solutions
• Support product development initiatives from ideation through launch, including collaboration with Group teams
• Adapt and enhance global product offerings to meet North American market needs and commercial priorities
• Monitor product performance, market adoption, and KPIs, recommending enhancements, optimizations, or rationalization as needed
• Act as a local product expert, supporting internal stakeholders with knowledge and insights
• Design and execute GTM strategies for new product launches, enhancements, and commercial initiatives
• Develop compelling GTM messaging, value propositions, and positioning tailored to target segments
• Partner with sales, marketing, and other internal teams to ensure effective market rollout and adoption
• Measure and evaluate GTM effectiveness, incorporating learnings into future launches
• Support partnership strategy development and GTM execution in collaboration with internal and external partners
• Contribute to partner-focused content, enablement materials, and value propositions
• Coordinate with Group and local stakeholders to align partnership initiatives with overall commercial and product strategy
• Develop and execute cross-sell and upsell strategies across the product portfolio
• Create supporting GTM plans, messaging, and commercial content to drive incremental growth
• Collaborate with sales and marketing to embed cross-sell/upsell opportunities into campaigns, tools, and sales processes
• Lead or contribute to product-related projects at both the local and Group level
• Coordinate cross-functional initiatives, ensuring alignment on scope, timelines, and deliverables
• Serve as a key liaison between business, product, marketing, and other stakeholders
• Own product-related processes, documentation, contracts, templates, and internal communications to ensure clarity, consistency, and accountability across the product lifecycle
• Manage and coordinate Coface product updates, releases, and notices
• Ensure timely, accurate, and clear communication of product changes to relevant internal audiences
• Maintain structured documentation and reference materials to support internal alignment
• Conduct ongoing competitor and market analysis, including market share, positioning, and product comparisons
• Monitor trends, evolving customer needs, and competitive moves to inform product and GTM strategy
• Translate insights into actionable recommendations for product enhancements and commercial strategy

Requirements:

• Bachelor's degree in Business, Marketing, Product Management, or related field
• 5-7+ years of experience in product management, GTM, strategy, or related commercial roles
• Strong experience working cross-functionally with sales, marketing, product, and Group stakeholders
• Demonstrated ability to design and execute GTM strategies and product launches
• Analytical mindset with experience in market and competitive analysis
• Excellent written and verbal communication skills, with the ability to translate complexity into clear messaging
• Strong project management and organizational skills
• Experience in B2B, financial services, insurance, risk, or information services is highly desirable