Brand Marketing Manager

CareDx, Inc. is a leading precision medicine solutions company focused on the discovery, development, and commercialization of healthcare solutions for transplant patients. The Brand Marketing Manager will support and help shape pan-organ brand strategy and execution, blending strategic thinking with hands-on execution to develop impactful marketing programs.

Responsibilities:

• Partners with Brand Marketing leadership to support development of brand strategy, annual marketing plans, and campaign roadmaps aligned to business priorities
• Translates strategic imperatives into clear program objectives, messaging frameworks, and execution plans
• Contributes to customer segmentation, messaging refinement, and channel strategy to ensure programs are targeted, differentiated, and impactful
• Synthesizes market insights, performance data, and field feedback to surface strategic recommendations and optimization opportunities
• Drives development of promotional content and marketing resources across digital and print channels, acting as the primary lead for webinars, email campaigns, and core print collateral (e.g., leave‐behinds)
• Develops content and thematic outlines with direction from Brand and Digital Marketing
• Owns end‐to‐end execution—aligning stakeholders, coordinating logistics, managing timelines, and ensuring flawless delivery
• Partners with regional teams to ensure message consistency, scientific integrity, and audience relevance
• Creates marketing assets aligned to CVAs, key data, and core marketing messages, with Brand Marketing oversight
• Collaborates on content mapping, formatting, and adaptation for multiple audiences (physicians, coordinators, administrators, etc.)
• Works with the field to identify priority regional conferences and ensures conference‐in‐a‐box resources are ready for sales execution
• Provides planning oversight for regional meetings executed by Sales, ensuring consistency with brand strategy
• Leads end‐to‐end marketing execution for select Tier 2 congresses (e.g., HFSA, CHEST, NATCO), including, dinner programs, logistics coordination, materials management, and cohesive on‐site brand presence
• Defines and tracks KPIs tied to strategic objectives, measuring program effectiveness and impact
• Manages budget tracking for assigned programs, ensuring responsible spend and visibility into ROI
• Analyzes performance data and field feedback to inform strategic adjustments and continuous improvement
• Communicates insights clearly to stakeholders to support data‐driven decision‐making

Requirements:

• Bachelor's degree required
• 3–5 years of experience in marketing, communication or product marketing or related role, ideally within diagnostics, medical devices, biotech, or pharma industry
• Proven ability to balance strategic thinking with hands‐on execution
• Strong cross‐functional collaboration skills and ability to influence without authority
• Comfort operating in fast‐paced, ambiguous environments and making decisions with incomplete information
• Results‐oriented with emphasis on ROI and performance metrics
• Strong proficiency in Microsoft PowerPoint and core business tools; ability to create clear, executive‐ready materials
• Travel is required for key conferences, team meetings and important milestones meeting
• MBA or other advanced degree strongly preferred
• BA/BS in life sciences, molecular biology, or clinical science
• Experience supporting brand strategy, annual planning, or integrated campaign development
• Exposure to competitive intelligence, analytics, and market research/insights