Sr Product Marketing Manager

Community Phone is a customer-focused company aiming to improve the lives of seniors and their families through innovative technology. They are seeking a Senior Product Marketing Manager to define positioning, messaging, and go-to-market strategies for their products, directly impacting how families perceive and utilize their offerings.

Responsibilities:

• Positioning and messaging — define why Community Phone is the obvious choice for families with aging parents. Own the messaging framework and keep it sharp as the product evolves
• Upsell and expansion — our biggest near-term growth lever is converting customers from our base plan to our family plan. You'll own the pitch, the rep playbook, the self-serve upgrade flow we're building, and the positioning of this plan on our website
• Launch and GTM — run go-to-market for every new feature: AI check-in calls, family app updates, new plan tiers. Define launch tiers, write briefs, own the comms calendar
• Sales and CS enablement — equip reps with positioning that converts. Own the sales playbook, objection handling, and training, reviewed biweekly with Sales and CS
• Voice of the customer — talk to families who upgraded and families who didn't. Run win/loss interviews monthly. Feed insights directly into the roadmap, rep scripts, and website
• GTM rhythm — run a weekly sync with Growth, CS, and Product. Keep everyone saying the same thing
• Talk to 30+ customers: families who upgraded, families who didn't, and seniors using the phone daily. Find the emotional truth of what we're selling
• Rewrite the upsell pitch. Turn it into a repeatable playbook reps can run without hand-holding
• Deliver two sharp personas and a refreshed messaging framework
• Write the copy and framing for the self-serve upgrade flow in the family app
• Run your first Tier-1 feature launch end-to-end

Requirements:

• Rigorous and organized hypothesis driven thinking that creates clarity
• 6 to 10+ years in product marketing at a consumer or SMB subscription company. You've shipped GTM tied to real revenue impact, not just awareness
• AI fluency. EG can quickly ship hypotheses on our website with our in-house Claude skills
• Experience with a self-serve or light-touch sales motion. You know how to write messaging that converts without a rep in the room
• Comfortable positioning hardware and software together for non-technical buyers. Our customers are families, not IT teams
• High analytical ability. Can fluently meld and interpret meaning from WAU usage retention curves with the liberal arts of customer interviews to form compelling hypotheses
• Strong writer. You can turn a complex product into a sentence a 70-year-old's daughter understands immediately
• Operator mindset. You focus on outcomes, create urgency, and don't wait for perfect information