Director, Growth Marketing (Acquisition)

Magic Mind is a company focused on growth through paid acquisition, and they are seeking a Director of Growth Marketing to lead their paid channels. The role involves setting strategy, managing budgets, and leading a team to optimize performance across various platforms, primarily Meta, while collaborating closely with creative and e-commerce teams.

Responsibilities:

• Own Magic Mind's complete paid acquisition strategy across Meta, Google, YouTube, AppLovin, and other channels, with Meta as the largest channel and your area of deepest expertise
• Own Meta media strategy across Facebook and Instagram, including prospecting, retargeting, and retention support
• Own a monthly Meta budget in the seven-figure range, plus the broader paid acquisition budget, with full accountability for CAC, ROAS, MER contribution, and spend efficiency
• Make cross-channel budget allocation decisions grounded in incrementality and blended efficiency, not siloed last-click metrics
• Architect and continuously refine Meta account structure, campaign consolidation, bidding strategy, audience strategy, and placement mix in line with current best practices
• Build and run a disciplined testing roadmap across audiences, offers, formats, and creative, with clear hypotheses and clean readouts
• Stay ahead of Meta's product roadmap (Advantage+, Partnership Ads, new placements and signals) and decide what to adopt, test, or ignore
• Own our incrementality testing program, including geo-lift and holdout design, and translate results into budget decisions across channels
• Run our measurement stack (CAPI, attribution settings, third-party measurement and incrementality partners) in coordination with our broader measurement approach
• Partner with our incrementality measurement partner (we work with Haus Analytics) to design clean tests and pressure-test what is actually driving incremental growth
• Lead and develop two offshore direct reports responsible for in-platform execution, QA, and reporting
• Set clear standards, cadences, and review processes so the team scales output without sacrificing quality
• Build the SOPs, naming conventions, and QA checklists that keep fast-moving accounts clean and auditable
• Partner with the creative strategy team to turn performance signal into a steady pipeline of testable concepts
• Own the creative testing machine, constantly experimenting with how to test new creative ideas/concepts with minimal CAC impact
• Own the feedback loop that identifies winners early and scales them responsibly
• Partner with the brand team to keep performance creative on-brand and brand campaigns performance-aware
• Partner with the e-commerce team on landing pages, offers, and subscription mechanics that maximize conversion and LTV on the traffic you drive
• Bring the full paid portfolio together so creative, brand, and e-commerce see one coherent acquisition strategy rather than a set of disconnected channels
• Report performance and strategy directly to the CMO, including monthly board-facing summaries
• Connect paid output to business outcomes (CAC, contribution margin, payback, blended efficiency, incrementality), not just platform metrics
• Bring a clear point of view on what is working, what is not, and what you are changing next

Requirements:

• Deep, current expertise in Meta advertising, including account structure, Advantage+ campaigns, bidding strategy, audience strategy, CAPI, and measurement
• Demonstrated ownership of Meta budgets greater than $500,000 per month, with full accountability for performance
• Up to speed on the latest Meta best practices and genuinely tied into the Meta media buying community (the operators, the threads, the testing being shared in real time)
• Track record of scaling spend efficiently while protecting CAC and margin
• Experience owning paid acquisition beyond Meta, including Google, YouTube, and ideally app or programmatic channels like AppLovin
• You do not need to be the deepest specialist in every channel, but you understand how each works, the benefits of each, and how they interact
• Comfort making cross-channel budget allocation decisions and defending them with data
• Fluent in incrementality testing, including geo-lift and holdout design, and able to turn results into real budget decisions
• Hands-on experience with incrementality measurement platforms, ideally Haus Analytics
• Reasons about blended efficiency and true incremental impact rather than siloed last-click metrics
• Multiple roles on the brand side. We are looking for someone who has owned media in-house, lived with the P&L consequences, and built for the long term
• We will not consider candidates coming straight from agencies. Agency experience earlier in a career is fine, but your most recent and formative roles must be brand-side
• Experience managing direct reports, ideally including offshore or distributed team members
• A player-coach who is equally comfortable in Ads Manager and in a board deck
• Strong analytical instincts: you can build a media model, diagnose a CAC spike, and explain why a structure change moved the number
• You build systems. SOPs, testing frameworks, naming conventions, and reporting are second nature
• Experimental by default. You test, you learn, you scale
• Location: Anywhere in the US, with a strong preference for the West Coast
• DTC consumer experience strongly preferred (wellness, food and beverage, beauty, or supplements ideal)
• Understanding of how paid feeds subscription growth, retail launches, and lifecycle
• Awareness of FTC disclosure requirements and supplement category claims considerations