Senior Associate, Product Marketing

Hinge Health is using technology to scale and automate the delivery of healthcare, focusing on musculoskeletal conditions. As a Senior Associate in Product Marketing, you will create compelling narratives for products and support go-to-market strategies to drive adoption and success.

Responsibilities:

• Support the development and execution of go-to-market plans for new products, features, and key initiatives, ensuring stakeholders understand timelines, deliverables, and launch goals
• Help craft product positioning, messaging, and value propositions for target audiences, partnering with Product to understand feature intent, user value, and rollout plans
• Translate product updates and roadmap changes into clear internal enablement and customer-facing materials (e.g., briefs, FAQs, one-pagers, emails, in-app messaging)
• Collaborate with Sales and Enablement teams to develop and refine launch materials, battlecards, presentations, and talking points that support effective customer conversations and drive adoption
• Help maintain consistency across messaging, product narratives, and supporting content so that internal teams and customers hear a clear, unified story
• Contribute to cross-functional launch and campaign planning, keeping partners aligned on priorities, risks, and tradeoffs as plans evolve
• Take ownership of discrete go-to-market workstreams for key product areas, from planning through execution and measurement
• Use qualitative and quantitative inputs (e.g., feedback from customers, performance data, win/loss insights) to refine messaging, surface opportunities, and inform future launches
• Become a trusted partner to Product, Sales, and Growth teams, known for translating product capabilities into compelling, customer-centered stories that drive impact

Requirements:

• Bachelor's degree or equivalent practical experience in marketing, business, communications, or a related field
• 2+ years of experience in product marketing, marketing, product, strategy, consulting, or a related field, with exposure to go-to-market planning, launches, messaging development, or market research (aligned to a P2 / Level II profile with 2–4 years of experience)
• Demonstrated strength in written and verbal communication, with the ability to simplify complex concepts for internal and external stakeholders
• Experience supporting SaaS, healthcare, technology, or other fast-moving product organizations
• Familiarity with positioning frameworks, competitive analysis, and customer segmentation, and using these to inform go-to-market plans
• Experience developing sales enablement and customer-facing marketing materials (e.g., pitch decks, one-pagers, email campaigns, web content)
• Comfort using research, data, and customer feedback to shape messaging, test hypotheses, and iterate on campaigns
• Ability to balance strategic thinking with hands-on execution across multiple parallel workstreams