Sales Development Representative

The Princeton Review is a leading tutoring and college admission services company seeking a highly motivated Sales Development Representative to support their Institutional sales organization. This role involves generating new business opportunities by identifying and qualifying prospective K–12 school customers across the United States.

Responsibilities:

• Proactively identify, research, and engage prospective K–12 customers through outbound calling, email campaigns, and social selling
• Generate qualified sales opportunities and consistently build pipeline for Account Executives
• Develop creative outreach strategies tailored to various buyer personas, districts, and geographic regions
• Qualify inbound and outbound leads to assess customer needs, fit, and purchasing readiness
• Schedule meetings and effectively transition qualified opportunities to Account Executives
• Maintain a strong understanding of The Princeton Review’s products, services, and value proposition to effectively engage prospects
• Support outreach efforts across multiple U.S. regions and time zones
• Adapt territory coverage and prospecting priorities based on business needs and market opportunities
• Consistently achieve or exceed activity, meeting-setting, and pipeline generation goals
• Maintain accurate and timely records of prospecting activities, lead status, and opportunity progression within Salesforce
• Track and manage daily outreach activities to ensure efficient pipeline development
• Collaborate closely with Account Executives and sales leadership to support revenue growth objectives

Requirements:

• 1–3 years of experience in K–12 sales, business development, customer success, or a related customer-facing role
• Excellent written, verbal, and virtual communication skills
• Comfortable engaging and building relationships with a variety of stakeholders within K–12 schools and districts
• Experience using Salesforce or a similar CRM platform to manage pipeline activity
• Highly organized and able to manage multiple priorities simultaneously
• Self-motivated, goal-oriented, and energized by achieving measurable results
• Demonstrate resilience and persistence when conducting outbound prospecting activities
• Strong curiosity and discovery skills, allowing you to uncover customer needs effectively
• Successfully manage outreach across multiple U.S. time zones
• Thrive in a fast-paced environment and adapt quickly to changing priorities and territory assignments
• Collaborative, coachable, and committed to continuous improvement
• SDR or BDR experience is preferred