Director of Product Marketing

Red Rover is seeking a Director of Product Marketing to lead their product positioning and messaging strategy across their Human Capital Management platform. The role involves developing go-to-market strategies, leading product launches, and ensuring consistent messaging while championing customer insights and sales enablement.

Responsibilities:

• Own and continuously evolve Red Rover's messaging architecture, positioning strategy, and product narratives across our expanding Human Capital Management platform
• Develop differentiated value propositions that clearly communicate why Red Rover is uniquely positioned to serve K–12 school districts
• Translate both simple and complex product capabilities into messaging that resonates with HR leaders, payroll professionals, district administrators, and executive decision-makers
• Ensure consistent messaging across Marketing, Sales, Customer Success, Product, and Leadership
• Continually refine positioning as our products, customers, and market evolve
• Lead company-wide go-to-market strategy for new products, major enhancements, and platform releases
• Develop repeatable launch frameworks that align Product, Marketing, Sales, Customer Success, and Leadership around successful product introductions
• Establish launch governance, timelines, communication plans, and cross-functional accountability to ensure consistent execution
• Partner closely with Product Management to ensure launches are driven by customer value—not simply feature releases
• Own Red Rover's market intelligence function
• Develop a deep understanding of K–12 workforce management, Human Capital Management, substitute management, payroll, district operations, and adjacent education technology markets
• Build and maintain competitive intelligence programs including: Competitive battlecards, Win/loss analysis, Market opportunity assessments, Competitive positioning, Pricing insights, Executive briefings
• Identify emerging market trends and whitespace opportunities that influence both marketing strategy and future product direction
• Serve as a trusted advisor to Product and Executive Leadership regarding market dynamics and customer needs
• Champion the Voice of the Customer throughout the organization
• Partner with Marketing, Sales, Product, and Customer Success to develop scalable methods for gathering customer feedback through interviews, advisory groups, conferences, customer communities, and win/loss reviews
• Develop a deep understanding of district buying committees and personas across Human Resources, Payroll, Technology, Finance, Curriculum, and district leadership
• Translate customer insights into recommendations that strengthen messaging, improve campaigns, increase sales effectiveness, and influence product development
• Lead the strategic direction of Red Rover's sales enablement efforts
• Partner with the Product Marketing Manager to develop: Sales playbooks, Messaging frameworks, Product narratives, Presentation decks, Product collateral, Competitive materials, Onboarding resources, Customer-facing content
• Ensure Sales teams are equipped to confidently communicate Red Rover's value throughout every stage of the buying journey
• Serve as the strategic bridge between Product, Marketing, Sales, Customer Success, and Leadership
• Help establish Red Rover as the trusted voice in modern K–12 Human Capital Management
• Partner with executives, customers, industry experts, and Marketing to develop thought leadership that educates rather than simply promotes
• Support industry research, webinars, market reports, conferences, analyst engagement, customer communities, speaking opportunities, and strategic partnerships
• Elevate Red Rover's brand while advancing the broader conversation around modern workforce management for K–12 education

Requirements:

• 5–10+ years of experience in Product Marketing, Product Management, Go-to-Market Strategy, or Strategic Marketing within B2B SaaS
• 3–5+ years leading Product Marketing teams or large cross-functional strategic initiatives
• Proven success developing positioning, messaging, and go-to-market strategies for complex software platforms
• Exceptional storytelling abilities with a talent for simplifying technical concepts into compelling business value
• Deep understanding of enterprise SaaS buying journeys, customer decision-making, and go-to-market strategy
• Experience leading successful product launches from strategy through execution
• Strong analytical skills with experience conducting market analysis, competitive intelligence, and customer research
• Experience building sales enablement programs that improve sales effectiveness
• Ability to balance strategic thinking with hands-on execution
• Willingness to travel approximately 20–30% for conferences, customer visits, department summits, and company events
• Experience in Human Capital Management (HCM), HR Technology, ERP, Workforce Management, Payroll, or Education Technology strongly preferred
• Experience serving K–12 school districts is highly preferred