Director of Product Marketing & Commercialization

Medical Informatics Engineering is a company focused on workforce health management for complex organizations. They are seeking a Director of Product Marketing & Commercialization to lead product positioning, market clarity, and revenue impact while working closely with various teams to ensure successful commercialization of their AI-driven products.

Responsibilities:

• Own product positioning and messaging across the Enterprise Health platform and Ozwell AI
• Lead category positioning, defining how Enterprise Health frames and owns its space in the market
• Lead go-to-market and commercialization planning for AI and future product modules
• Translate product capabilities into buyer-relevant narratives for executive, clinical, operational, and IT and security stakeholders, and for sales teams
• Partner with SDR leadership and Demand Gen to build and maintain ICP definitions, buyer personas, and segment-specific value propositions
• Build the sales enablement system for product launches, expansion motions, and competitive differentiation, including decks, talk tracks, battlecards, one-pagers, demo narratives, and objection handling
• Own competitive positioning and win and loss learning, including narratives, battlecards, objection handling, and proof points that help Sales defend Enterprise Health against direct competitors, the status quo, internal build arguments, and adjacent healthcare technology platforms
• Build repeatable expansion motions for existing customers, including launch messaging, customer segmentation, adoption narratives, sales plays, proof points, and enablement for Account Management and Sales
• Partner with Product, especially the CPO, on roadmap, buyer problems, market requirements, and launch readiness
• Serve as the voice of the market into Product Management, influencing roadmap priorities through buyer insights, competitive intelligence, customer feedback, and commercialization opportunities
• Partner with Sales and Customer Success to capture field feedback, win and loss insight, objections, customer proof, and adoption signals
• Build and scale customer proof programs, including case studies, references, testimonials, outcome stories, ROI and value materials, benchmark data, and customer advocates
• Support new logo and expansion revenue with materials that help reps open conversations, advance deals, and win competitive evaluations
• Help build a repeatable commercialization operating model for Enterprise Health

Requirements:

• experience in B2B healthcare technology, healthcare SaaS, health IT, EHR, clinical workflow, population health, occupational health, employee health, or similarly complex regulated healthcare software. General healthcare marketing experience alone is not sufficient
• 8+ years of B2B marketing, product marketing, commercialization, or go-to-market experience, including 5+ years in product marketing, product commercialization, or sales enablement for complex software
• Experience commercializing AI-enabled products, automation tools, clinical workflow software, data products, analytics products, or similarly complex enterprise healthcare solutions. Direct AI commercialization experience is strongly preferred
• Demonstrated understanding of healthcare buyers, healthcare complexity, clinical or operational workflows, compliance, data governance, and multi-stakeholder buying committees
• Proven ability to personally produce the work: messaging, positioning, launch plans, sales decks, talk tracks, competitive briefs, battlecards, one-pagers, demo narratives, customer proof assets, and product and website copy
• Strong writing and executive communication skills
• Comfort operating in a lean, high-accountability, PE-backed environment where ambiguity is real and execution matters
• Strategic enough to shape category and positioning, and practical enough to ship work every week
• Occupational health, employee health, workforce health, health system, large employer, or government healthcare experience
• Experience marketing regulated healthcare software
• Experience bringing AI capabilities to market in clinical or compliance-sensitive environments
• Experience marketing to health systems, large employers, or government agencies
• Account-based marketing, enterprise deal support, customer proof programs, or expansion marketing experience
• Familiarity with HubSpot, Salesforce, 6sense, or similar revenue technology platforms