Lifecycle Marketing Manager

Russell Tobin's client, an American social networking platform company, is hiring a part-time remote Lifecycle Marketing Manager. The role involves owning the strategy, planning, optimization, and performance of automated lifecycle marketing programs to guide SMB customers through their journey.

Responsibilities:

• Collaborate with business, product, growth, and cross-functional stakeholders to identify lifecycle marketing opportunities and translate them into actionable campaign plans
• Own lifecycle journey strategy and optimization for always-on marketing programs, including:
• Audience segmentation
• Trigger logic
• Message sequencing
• Journey mapping
• Testing strategies
• Performance recommendations
• Define target audiences, segmentation strategies, lifecycle stages, customer triggers, suppression logic, and desired customer behaviors
• Create detailed campaign and journey briefs for Content, Design, Marketing Operations, and Campaign Operations teams
• Manage requests through creative and operational workflows, ensuring stakeholders have the information needed for successful execution
• Coordinate A/B testing across:
• Subject lines
• Messaging
• Calls-to-action (CTAs)
• Audience segments
• Timing
• Offers
• Journey paths
• Analyze campaign performance, identify funnel drop-offs, and recommend ongoing optimizations
• Partner with Marketing Operations to ensure scalable implementation of workflows, routing, suppression rules, attribution, deliverability, and governance
• Maintain lifecycle documentation, testing results, best practices, and playbooks to support long-term operational excellence

Requirements:

• 4–6+ years of experience in:
• Lifecycle Marketing
• CRM Marketing
• Email Marketing
• Growth Marketing
• Demand Generation
• Hands-on experience using marketing automation or CRM platforms (HubSpot preferred)
• Strong experience with customer journey mapping and lifecycle automation
• Ability to build and optimize:
• Trigger-based journeys
• Nurture campaigns
• Onboarding programs
• Reactivation campaigns
• Suppression and fatigue management strategies
• Experience designing and executing A/B testing across messaging, timing, audience segmentation, CTAs, and journey paths
• Strong analytical skills with the ability to identify funnel performance issues and recommend data-driven improvements
• Working knowledge of HubSpot workflows sufficient to collaborate effectively with Marketing Operations teams
• Experience working cross-functionally with Content, Design, Product, Sales, and Marketing Operations teams
• Advanced HubSpot workflow experience
• Familiarity with Salesforce campaigns, campaign members, and status management
• Experience with email deliverability and list health best practices
• Knowledge of attribution modeling, lead scoring, routing logic, and lifecycle governance
• Experience supporting B2B, SMB, SaaS, marketplace, advertising, or self-service customer acquisition