B2B Marketing Manager

Randstad Digital Americas is seeking a performance-driven senior marketing leader to serve as their Head of B2B Growth and Partner Marketing. This role will own end-to-end B2B demand generation and partner marketing, ensuring alignment between growth strategy and business outcomes.

Responsibilities:

• Lead strategy and execution of the full B2B funnel-from awareness and consideration through pipeline, revenue, and retention
• Build a predictable, scalable demand engine with clear attribution to revenue outcomes
• Establish and manage performance metrics including MQL, SQL, CAC, LTV, pipeline velocity, and win rates
• Design and scale account‑based marketing (ABM) strategies for priority partner segments & new‑market entry
• Lead AI‑first B2B growth strategies, leveraging data, automation, and advanced analytics to improve targeting, personalization, and conversion
• Build foundational capabilities such as personalization, next‑best‑action, and AI‑driven optimization
• Develop always‑on engagement programs-including newsletters, thought leadership, and lifecycle campaigns-to drive awareness, consideration, and partner education
• Own B2B audience strategy across lead generation, activation, speed‑to‑close, and revenue metrics
• Develop targeted campaigns, content, and experiences tailored to priority partner segments and buying stages
• Lead go‑to‑market strategies to penetrate new markets, including audience definition, value proposition testing, and partner acquisition
• Optimize performance across existing segments while scaling growth in emerging markets
• Develop and execute a comprehensive partner marketing and co‑marketing strategy across key distribution channels
• Support partner acquisition and activation in new markets through joint go‑to‑market initiatives
• Drive measurable partner‑sourced pipeline, revenue growth, and retention
• Operate as a true partner to Sales with shared ownership of pipeline, coverage, and revenue outcomes
• Align marketing investment with growth, profitability, and P&L priorities including new‑market investments
• Implement closed‑loop measurement and reporting from MQL through revenue
• Build, lead, and develop a high‑performing B2B growth organization
• Partner closely with other marketing functions - Brand, Event Experience, Creative, Marketing Ops, etc
• Foster a culture of performance, accountability, experimentation, and innovation

Requirements:

• Bachelor's degree in Marketing, Business, Finance or a related field
• 15+ years of progressive experience in B2B marketing, demand generation, partner marketing, or growth leadership roles
• Demonstrated experience designing, launching, and scaling account‑based marketing (ABM) strategies, including segmentation, personalization, and tight Sales alignment
• Strong background in B2B funnel management, pipeline optimization, and closed‑loop measurement tied to revenue and growth outcomes
• Proven ability to influence and partner with senior Sales, Product, and P&L leaders in a complex, matrixed organization
• Demonstrated experience leading and developing high‑performing teams with direct accountability for revenue‑related outcomes, performance management, and organizational effectiveness
• Experience leading AI‑first or data‑driven B2B growth strategies, including personalization, automation, advanced analytics, or next‑best‑action models
• Background in building always‑on engagement programs (e.g., newsletters, lifecycle marketing, thought leadership) to drive awareness, consideration, and partner activation
• Experience scaling growth in new markets or new partner segments, including go‑to‑market design and experimentation
• Experience in regulated industries such as financial services, insurance, or banking