Senior Digital Product Manager

Grey Parrot Systems is a women-owned IT services firm seeking a Senior Digital Product Manager who will lead digital product strategy to drive customer acquisition and measurable revenue impact. The role involves optimizing lead funnel performance, diagnosing attribution gaps, and collaborating with cross-functional teams to deliver high-quality digital products.

Responsibilities:

• Own and optimize lead funnel performance — identifying and resolving the root causes of leads that never reach a representative queue, targeting the 40%+ weekly lead drop-off rate
• Diagnose and close lead attribution gaps — building tracking solutions and interim workarounds that connect Google Paid Search ad spend to downstream revenue outcomes
• Partner with Google and internal teams to leverage attribution feedback — improving Google targeting accuracy on large-scale paid search budgets and reducing wasted spend on existing customer segments
• Design and ship MVP solutions that deliver immediate business value while longer-term tech stack consolidations are planned and executed
• Define and own the digital product roadmap — prioritizing initiatives based on customer impact, business value, and data-driven insights
• Drive conversion optimization across key customer journeys — discovery, shopping, and service experiences
• Lead SEO strategy and execution — technical SEO, on-page optimization, content strategy, and AI search visibility
• Analyze customer behavior, funnel performance, and cohort data to surface insights that drive product decisions
• Launch new customer journeys and modernize existing digital platform experiences — from concept through delivery and performance measurement
• Collaborate with engineering, design, marketing, and analytics teams to deliver high-quality digital products on time
• Define and track product KPIs — traffic, conversion, lead-to-queue rate, attribution accuracy, ad spend efficiency, and revenue impact
• Run A/B tests and experimentation frameworks to validate hypotheses and optimize digital experiences
• Leverage AI tools to accelerate product discovery, analytics, and optimization workflows
• Serve as the go-to digital product authority for client and business stakeholders — aligning teams around a clear product vision and execution plan

Requirements:

• 5–8 years of digital product management experience — website experience, digital commerce, or consumer-facing digital platforms
• Proven ability to lead digital product strategy — from concept through launch and post-launch performance optimization
• Strong conversion rate optimization (CRO) expertise — A/B testing, funnel analysis, and user journey optimization
• Deep understanding of Google Paid Search — managing or overseeing large-scale Google Ads budgets, audience targeting, and campaign optimization
• Hands-on experience identifying and resolving lead attribution gaps — connecting ad spend to revenue outcomes across complex, multi-touch customer journeys
• Experience analyzing and optimizing lead funnel performance — identifying drop-off points, queue failures, and conversion bottlenecks
• Ability to design and ship MVP workarounds that deliver business value while tech stack consolidations or migrations are in progress
• Deep understanding of SEO strategy and implementation — on-page, technical SEO, and content strategy
• Familiarity with AI search visibility and generative engine optimization (GEO)
• Strong analytics foundation — GA4, BigQuery, SQL, Tableau, Power BI, or similar
• Experience working at the intersection of product, marketing, and analytics teams
• Strong written and oral communication skills — ability to align cross-functional teams from concept through launch
• Demonstrated ability to hold a high bar for product quality, performance, and business impact
• Experience in retail, automotive, e-commerce, or multi-location service businesses
• Familiarity with headless CMS or composable commerce platforms
• Experience with AI-powered personalization, recommendation engines, or intelligent search
• Background in both B2C and B2B digital product environments
• Familiarity with accessibility standards (WCAG 2.1) and inclusive design
• Google Analytics or Google Ads certification
• Experience managing agency, vendor, or Google partner relationships