Marketing Lead: Content & Demand Gen

Piedmont Global is a Strategic Globalization Organization that helps enterprises and government agencies navigate across diverse languages and markets. They are seeking a Marketing Lead for Content & Demand Generation to oversee the content strategy, manage the editorial calendar, and ensure effective content distribution across various channels.

Responsibilities:

• Own and manage the cross-channel editorial calendar in ClickUp, coordinating publishing schedules across blog, newsletter, webinars, LinkedIn, and events
• Plan content themes quarterly, tied to PG's solution pillars, industry verticals, product launches, and policy moments
• Build repeatable repurposing workflows so every major content asset gets broken down into derivative pieces across channels
• Coordinate with sales, solution leads, and SMEs to align content timing with pipeline priorities and campaign cycles
• Track what's working. Kill what isn't. Use performance data to actively reshape the calendar
• Own the newsletter strategy, production schedule, and distribution via HubSpot and LinkedIn
• Curate a mix of original content, repurposed assets, and industry commentary with the help of in-house SMEs
• Monitor engagement metrics and use them to shape future editions: what gets opened, what gets clicked, what falls flat
• Plan and produce webinars from concept through post-event content repurposing
• Coordinate with speakers, partners, and internal teams on prep, promotion, and production
• Manage day-of production and ensure a smooth experience for attendees and presenters
• Turn recordings into clips, blog posts, newsletter content, and social assets
• Partner with executives to develop their LinkedIn content strategies and posting cadence
• Source and pitch external opportunities - podcast interviews, contributed articles in industry publications, pull quotes in research studies - to build backlinks, expand reach, and create content we can repurpose
• Conduct regular interviews and briefings, then draft posts, articles, and commentary that read like the executive wrote them, because the voice has to be theirs
• Own the press release pipeline: announcements, launches, certifications, awards, partnerships
• Monitor engagement and refine the approach based on what resonates with their networks
• Build a lightweight, sustainable process so this doesn't become a bottleneck for anyone involved
• Build and maintain content production workflows using tools like HubSpot, ClickUp, and Claude
• Design repeatable systems for turning long-form content into multi-channel assets
• Measure content performance across channels and use data to drive editorial decisions
• Identify and implement AI-assisted workflows that improve speed and consistency
• Document processes so the content engine doesn't depend on any single person's memory

Requirements:

• 3-5 years of experience in content marketing, ideally in B2B or SaaS
• Ownership of at least one content channel from scratch (a newsletter, blog, webinar program, or similar)
• A systems mindset
• Specific examples of how you're using AI in your work today
• The ability to write for executives, decision-makers, and the buying committee
• Organized and detail-oriented
• Creativity and rigor in equal measure
• Clear, direct communication and comfort working independently in a remote environment
• Strong understanding of SEO, AEO, and content optimization best practices
• Proficiency in content management systems (CMS) and marketing automation platforms (e.g., HubSpot)
• Familiarity with project management tools (e.g., ClickUp), design tools (e.g., Canva, Adobe Suite), analytics platforms (e.g., Google Analytics), and AI-powered marketing tools and workflows
• experience with HubSpot CMS
• basic video/audio editing
• have worked in the language services, localization, or globalization space