Director of Sales & Marketing, New Development

Cardinal Group Companies is seeking a Director of Sales and Marketing for New Development properties. This role is responsible for strategic budget advisory and cost management, leading marketing initiatives, and ensuring optimal performance for new development properties while fostering strong internal and external communication.

Responsibilities:

• Drive the overall strategy and execution for the New Development marketing team to ensure alignment with organizational OKRs
• Foster a culture of consistency and high performance while providing high-level oversight to roles such as the Creative Project Manager and National Sales and Marketing Specialists
• Act as either a project manager or a consultant, or with direct agency oversight for projects related to property naming, branding, identity creation, and development of brand narratives specifically for new developments
• Conceptualize, develop, and oversee execution of custom marketing campaigns to drive leasing goals and brand awareness on specific properties and across the portfolio of New Developments
• Manage relationships with internal and external marketing agencies, ILS providers, photographers/videographers, vendors, and other partners, focusing on innovative marketing solutions
• Oversee the review and approval process of all design projects related to new development properties
• Provide recommendations on preferred vendors specializing in new development projects, and lead the presentation of design options and approved designs to clients for feedback
• Drive property performance by identifying and implementing new marketing strategies and technologies
• Foster creativity within the New Development team through brainstorming sessions and develop innovative marketing solutions for onsite teams
• Lead strategic planning for department-led onsite sales and marketing initiatives, with a strong emphasis on brand positioning and market differentiation
• Collaborate with the Learning and Development department to ensure training programs are tailored to the specific needs of New Developments
• Develop and implement specialized training initiatives for onsite teams involved in lease-up and new property launches, prioritizing training on new marketing strategies, brand messaging, and sales techniques specific to New Developments
• Act as a strategic partner to the Operations team by providing data-driven recommendations on marketing investments
• Oversee the solicitation and selection of competitive bids for marketing initiatives (such as branding and digital strategy), advise on cost efficiencies, and proactively lead budget re-projections based on the evolving needs of the lease-up lifecycle
• Meet with potential clients to present key marketing and sales strategies, and effectively convey the strength and capabilities of the Cardinal New Development platform
• Utilize reporting dashboards to monitor marketing tactic and property performance, with a focus on brand impact and campaign effectiveness
• Maintain regular communication with key Operations stakeholders involved in new developments
• Build strong partnerships and collaborative relationships focused on new development property performance, managing client expectations, and ensuring alignment on key areas of focus and priority projects for new development communities
• Provide effective change management oversight for the rollout of new sales and marketing programs and initiatives, marketing campaign launches, and new vendor relationships specifically for new development properties
• Ensure successful adoption of Cardinal Group Companies initiatives by key stakeholders in the context of new development projects
• Operate as a level of higher strategic support to New Development Portfolio Managers and onsite teams
• Provide ongoing coaching and thought leadership related to sales and marketing strategy and property positioning
• Utilize and promote the use of approved marketing resources tailored for new developments, such as specialized Annual Marketing Plan templates, Outreach Marketing Plan templates, social media planning tools, virtual tour platforms, and other tools needed in the evolving new development market
• Create, manage, and update the New Development Marketing Standard Operating Procedures (SOPs) and new development Redbooks to ensure continued accuracy, innovation, and relevance to the unique challenges and opportunities of marketing new development properties
• Meet with the CX3 team regularly to stay updated on their services
• Confidently articulate these services to clients
• Review reports and benchmarking to identify optimization opportunities for properties
• Meet with AF3 regularly to understand their offerings and pricing
• Explore opportunities for increased collaboration
• Act as a liaison between AF3 and the New Development team
• Collaborate with the Director of New Developments to create and execute strategies to promote Cardinal's new development platform
• Embody the Cardinal Culture and Cardinal Core values every day in all interactions and responsibilities related to New Developments

Requirements:

• Student housing marketing experience required
• Ability to quickly analyze and obtain a deep understanding of New Development markets
• Ability to thrive in a fast-paced environment and manage multiple marketing campaigns and brands simultaneously
• Strong attention to detail, highly organized and committed to perfection
• Must be creative, efficient, and willing to learn
• Exceptional writing, grammar, and proofreading skills
• Overnight travel up to 30% may be required to attend company functions, training, property visits, and other situations necessary for the accomplishment of special projects that may be assigned from time to time
• Bachelor's Degree in Marketing, Public Relations, Communications, or a related field preferred, or combined level of related years of work experience and direct capabilities and skill set
• Multi-family and BTR marketing preferred