Social Media and Digital Marketing Specialist

Bamboo Works is seeking a versatile and results-oriented Social Media & Digital Marketing Specialist to support a leading Finance and Automotive Brokerage. This role involves maintaining the brand’s social presence, executing Meta campaigns, and supporting broader marketing efforts, including email marketing and landing page creation.

Responsibilities:

• Schedule and post organic content, managing a consistent content calendar for Facebook and Instagram
• Set up, monitor, and optimize Meta campaigns. You will be responsible for the technical setup and ongoing performance tracking within Ads Manager
• Implement A/B testing on ad creatives, copy, and audiences to measure performance and improve results
• Assist in creating engaging captions, hashtags, and visuals using Canva (utilizing existing templates)
• Utilize basic video editing skills to create simple, engaging multimedia content (Reels, Stories, or GIFs) for social feeds and ads
• Set up email marketing campaigns and design high-converting landing pages
• Draft compelling copy for social posts, emails, and various marketing materials tailored to the finance and automotive sectors

Requirements:

• 3+ years of experience in managing social media, and creating Meta advertising campaigns from within Ads Manager
• Direct experience with A/B testing and campaign optimization, you know how to interpret data to make creative decisions
• Proficiency in Canva (or equivalent) and basic video editing/multimedia skills for social-first content
• Experience with email platforms (Brevo, Klaviyo) and landing page tools (GoHighLevel, Leadpages, or similar)
• Strong understanding of paid campaign metrics (CTR, Engagement, Impressions, Conversion Rate)
• Exceptional English communication skills, both written and spoken
• Previous experience in Finance or Automotive marketing
• Basic understanding of SEO principles and familiarity with CRM integrations