Associate Manager for Product Marketing

LanceSoft, Inc. is seeking an Associate Manager for Product Marketing to join their Ads & Promotions Marketing team. The role involves building products and tools to support advertisers, defining positioning for the advertising platform, and executing marketing strategies to drive growth and user engagement.

Responsibilities:

• Support B2B marketing strategies to drive adoption, and engagement to grow users of new and existing advertising and promotions products, in partnership with Product, Sales, and Business strategy
• Support building the ads & promotion products positioning, messaging, naming, and value propositions
• Develop audience insights with research and analytics to surface opportunities to business and product leadership to influence the product roadmap
• Lead cross-functional teams to execute marketing programs at scale, including partnering with Product Management, Engineering, Comms, Events, Business Strategy, Finance, and Analytics

Requirements:

• 2+ years of professional experience in adtech Product Marketing or Product for at a corporate or startup environment
• Experience working in the Client or restaurant industry, in house, or at an agency, or as a consultant
• Proven track record of driving successful go-to-market launches that drive adoption and bottom line impact
• Fluent with data - including market/segment sizing, forecasting, and working with analytics to understand efficacy of campaigns
• Experience collaborating with various cross-functional stakeholders (Marketing, Product, Sales, Strategy/Ops) to build products or services for business customers
• SQL experience preferred