Lifecycle Marketing Manager

SimplePractice is a company dedicated to improving access to quality care for health and wellness clinicians. They are seeking a Lifecycle Marketing Manager to focus on Activation and Lead Nurturing, responsible for executing the full conversion funnel and collaborating with cross-functional teams to enhance activation strategies.

Responsibilities:

• Execute the Full Activation Strategy: Own campaign execution across the journey from initial lead capture (gated content, expired trials, winbacks) through trial sign-up and paid conversion
• Messaging Optimization: Lead the execution and optimization of recurring lead touchpoints, including newsletters and promotional offers
• AI & Automation Integration: Identify and implement AI-driven solutions to automate workflows, optimize send times, and personalize content at scale within our lifecycle tools
• Omnichannel Execution: Build and optimize personalized, event-triggered journeys across email, SMS, push, and in-product experiences to influence behavior and increase LTV
• Test & Learn: Maintain a rigorous A/B testing roadmap for messaging, cadence, and channel mix to constantly improve funnel efficiency
• Performance Reporting: Keep stakeholders informed on activation health with regular reporting on conversion metrics and the impact of lifecycle programs
• Cross-Functional Collaboration: Partner closely with Growth, Product, Creative, Operations, and Product Marketing to align on product milestones, brand voice, and technical data requirements

Requirements:

• 4-6 years in Lifecycle Marketing: Solid experience nurturing leads and managing customer journeys, specifically within a SaaS or subscription environment
• Activation Mindset: You have a working understanding of trial-to-paid conversion psychology and know how to use behavioral triggers to drive action
• AI Curiosity: Demonstrated interest or early experience using AI/ML to enhance lifecycle marketing — whether that's predictive modeling, automated copy testing, or propensity scoring
• Tech Stack Proficiency: Hands-on experience with Iterable and/or Braze (or equivalent) for orchestration, and familiarity with Appcues (or equivalent) for in-product onboarding
• Strategic & Tactical Balance: You can contribute to a 6-month activation roadmap and get in the tools to build and troubleshoot complex workflows
• Data-Driven: Analytical with the ability to pull insights from campaign performance and translate them into clear recommendations
• Strong Communicator: Comfortable driving alignment across Creative, Product, and Ops teams and communicating results to senior stakeholders