Product Marketing Operations Manager

Mendix is seeking a Product Marketing Operations Manager to enhance the effectiveness of Product Marketing initiatives. This role will oversee the systems, standards, processes, and operating rhythms required for successful product launches and sales enablement.

Responsibilities:

• Review Product Marketing deliverables, including messaging frameworks, launch briefs, sales presentations, battlecards, one-pagers, and enablement assets to ensure consistency, accuracy, and professional presentation
• Enforce content standards related to messaging, branding, structure, and formatting across products and campaigns
• Establish quality-control processes that ensure Product Marketing outputs are polished, cohesive, and aligned with organizational standards
• Drive continuous improvement of content review and approval workflows
• Own and maintain the Product Marketing repository and source of truth for critical documentation
• Define and enforce folder structures, naming conventions, version control practices, and document governance standards
• Develop and maintain templates, checklists, and best practices for common Product Marketing deliverables
• Promote adoption of documentation standards across the Product Marketing organization
• Partner with Revenue Operations and Sales Enablement teams to develop and manage enablement calendars supporting product launches, releases, and messaging updates
• Coordinate the timing of Product Marketing deliverables with enablement activities to ensure field readiness before customer-facing changes occur
• Track enablement milestones, training completion, and stakeholder readiness
• Support the successful delivery of learning modules, playbooks, webinars, and live enablement sessions
• Collaborate with Marketing Operations and Product Operations teams to ensure systems, workflows, and reporting structures effectively capture Product Marketing-related data
• Define and maintain standards for key Product Marketing inputs, including personas, use cases, messaging narratives, launch tiers, and market segments
• Ensure Product Marketing data is consistently represented across CRM, marketing automation, enablement, and analytics platforms
• Support the development of reliable reporting frameworks that demonstrate Product Marketing effectiveness and business impact
• Establish and track key operational metrics, including launch readiness, asset completion, enablement participation, milestone adherence, and execution quality
• Develop and maintain dashboards and reporting mechanisms that provide leadership with visibility into progress, risks, and opportunities
• Monitor performance trends and proactively identify areas requiring attention or process improvement
• Deliver recurring operational reviews and status reporting to Product Marketing leadership
• Build and manage the Product Marketing operating calendar, including product launches, releases, campaigns, field events, and strategic initiatives
• Facilitate regular cross-functional planning and alignment meetings with Product Management, Sales, Revenue Operations, Marketing, and Enablement teams
• Identify and manage dependencies, risks, and scheduling conflicts across initiatives
• Ensure stakeholders maintain visibility into key milestones and execution timelines
• Define, document, and maintain standardized Product Marketing processes covering messaging development, content creation, launch execution, sales enablement, and release management
• Create and maintain playbooks, operating procedures, templates, and checklists that improve consistency and scalability
• Lead onboarding and training efforts related to Product Marketing processes and standards
• Continuously refine processes based on stakeholder feedback, lessons learned, and retrospective reviews

Requirements:

• 10+ years of experience in B2B SaaS Product Marketing, Marketing Operations, Revenue Operations, Go-to-Market Operations, or a related discipline
• Proven experience managing complex cross-functional programs and operational initiatives
• Strong project and program management skills with the ability to coordinate multiple stakeholders and competing priorities
• Experience with content management systems, enablement workflows, reporting tools, and operational processes
• Exceptional attention to detail with a strong editorial eye for clarity, consistency, structure, and presentation quality
• Ability to drive adoption of processes, standards, and best practices without direct authority
• Excellent written and verbal communication skills with the ability to work effectively across technical and business audiences
• Strong organizational skills and a proactive, execution-oriented mindset
• Experience supporting global product launches and large-scale go-to-market programs
• Familiarity with CRM, marketing automation, sales enablement, and product analytics platforms
• Experience developing operational dashboards and executive-level reporting
• Knowledge of product marketing frameworks, messaging development methodologies, and launch management practices
• Experience working in a fast-paced, matrixed B2B SaaS organization