Lead Ads Product Marketing Manager

Pinterest is a platform that inspires creativity and helps users plan memorable experiences. The Measurement Product Marketing Lead will define and scale Pinterest's advertiser measurement strategy, ensuring effective communication and collaboration across various teams to deliver impactful measurement solutions to advertisers.

Responsibilities:

• Define the strategic narrative and positioning for Pinterest's measurement capabilities, helping advertisers and the industry understand Pinterest's approach to attribution, signal quality, and performance visibility
• Lead go-to-market strategy and commercial readiness for new measurement products and capabilities including messaging, launch plans, advertiser-facing materials, sales enablement, onboarding guides, objection handling, and escalation frameworks
• Make attribution coverage a top-level product and business priority by partnering with Product, Data Science, Engineering, and senior leadership to assess how signal availability, data sources, and product changes affect advertiser reporting, optimization, and performance visibility
• Drive roadmap input, rollout planning, and business impact assessment for measurement changes ensuring advertiser impact, product scalability, and revenue implications are understood and incorporated before launch
• Shape Pinterest's market and industry thought leadership on advertiser measurement through competitive research, advertiser insights, executive narratives, and clear enablement for Sales, Client Solutions, and external audiences

Requirements:

• 7+ years of experience in Product Marketing, Product Management, Strategy, or related roles, ideally within social, tech, ads, measurement, data, privacy, or adtech platforms
• Bachelor's degree in a relevant field such as Marketing or equivalent experience
• Deep understanding of ads measurement and performance marketing, including conversion reporting, attribution methodologies, signal loss, first-party data, event quality, optimization workflows, and brand/performance advertiser needs
• Strong knowledge of identity and privacy-enhancing technologies, including GDPR, CCPA, ATT, digital identity matching, Differential Privacy, MPC, TEEs, Data Clean Rooms, and other privacy-preserving measurement approaches
• Proven success developing positioning, GTM strategy, launch plans, and sales enablement for highly technical products across privacy, identity, measurement, attribution, data, or ads
• Strong analytical and business judgment, with the ability to assess advertiser, reporting, attribution, and revenue impact from product or privacy changes and translate insights into clear recommendations for Product and senior leadership
• Exceptional cross-functional leadership and communication skills, including experience partnering across Legal, Privacy, Infrastructure, Data Science, Engineering, Product, Measurement, Sales, and Client Solutions while creating clear narratives, playbooks, objection handling, escalation paths, and executive-ready materials
• Demonstrated ability to use AI to improve speed and quality in your day-to-day workflow for relevant outputs